MyLab Business with Pearson eText -- Standalone Access Card -- for Business Essentials, Ninth Canadian Edition, 9th edition

  • Ronald J. Ebert
  • Ricky W. Griffin
  • Frederick A. Starke
  • George Dracopoulos

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Currency and application are what engages today’s business students. Ebert is driven by these principles, and loaded with interactivity.  This new content model, rich with interactive widgets and assessments also features the benefits of Interactive Lesson Presentations; ensuring that Pearson meets the needs of all learners and instructors before, during and after class. 

Cutting-edge firsts, up-to-date issues that shape today’s business world, and creative pedagogy help students build a solid foundation of business knowledge. This new edition continues with the strengths that made the previous editions so successful—comprehensiveness, accuracy, currency, and readability.

Table of contents

Part 1 Introducing The Contemporary Business World

01 Understanding The Canadian Business System

02 The Environment Of Business

03 Conducting Business Ethically And Responsibly

04 Entrepreneurship, Small Business, And New Venture Creation

05 The Global Context Of Business


Part 2 The Business Of Managing

06 Managing The Business Enterprise

07 Organizing The Business Enterprise

08 Managing Human Resources And Labour Relations

09 Motivating, Satisfying, And Leading Employees


Part 3 Managing Operations And Information

10 Operations Management, Productivity, And Quality

11 Understanding Accounting


Part 4 Principles Of Marketing

12 Understanding Marketing Principles And Developing Products

13 Pricing, Promoting, And Distributing Products


Part 5 Managing Financial Issues

14 Money And Banking

15 Financial Decisions And Risk Management

Appendix A–A Brief History of Canadian Business in Canada– summarizes the high points of the development of business in Canada during the past 300 years. 
Appendix B–Business Law–includes key topics such as contracts, the concept of agency, warranties, copyrights and trademarks, and bankruptcy. 
Appendix C–Using Technology to Manage Information in the Internet and Social Media Era–focuses on the impact that IT has had on the business world, the IT resources businesses have at their disposal, the threats that information technology poses for businesses, and the ways in which businesses protect themselves from these threats. There is also an important section on the role of social media platforms in the modern business world. 
Appendix D–Managing Your Personal Finances: A Synopsis– presents a down-to-earth, hands-on approach that will help students manage their personal finances. Included in the supplement is a worksheet for determining personal net worth, insightful examples demonstrating the time value of money, a method for determining how much money to invest now in order to build a future nest egg of a certain size, suggestions on how to manage credit card debt, guidelines for purchasing a house, and a personalized worksheet for setting financial goals. 
Appendix E–Insurance as Risk Management–provides information on insurable vs. uninsurable risks, the different types of insurance products that are available, and special forms of business insurance.

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Published by Pearson Canada (February 28th 2019) - Copyright © 2020