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  4. Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads, 1st edition

  • Bud E. Smith

Published by Sams Publishing (June 10th 2011) - Copyright © 2011

1st edition

Sams Teach Yourself Facebook for Business in 10 Minutes: Covers Facebook Places, Facebook Deals and Facebook Ads

ISBN-13: 9780672335556

Includes: Paperback
Free delivery
$14.99

Permanently unavailable

What's included

  • Paperback

    You'll get a bound printed text.

Overview

Table of contents

Introduction     1

About This Book     3

Who This Book Is For     4

What Do I Need to Use This Book?      5

Conventions Used in This Book     6

Screen Captures     6

1 Introducing Facebook for Business     9

Why Facebook Is So Popular     9

Why Your Business Should Be on Facebook     12

Comparing Personal and Business Facebook Pages     16

Your Personal Facebook Page     16

Examining a Facebook Fan Page for Business     19

Understanding How a Big Business Uses Facebook     22

Summary     23

2 Setting Up a Business-Friendly Profile Page     25

What Makes a Personal Page Business-Friendly?      25

Creating a Business-Only “Personal” Page     27

Signing Up for Facebook      28

Finding Friends     30

Editing Your Profile     31

Changing Privacy Settings     34

Sharing Your Status     39

Summary     42

3 Finding and Installing Apps     43

Choosing Apps for Business and Pleasure     43

Looking for Facebook Apps     45

Summary     52

4 Choosing Your Facebook Business Strategy     53

Leading with Facebook First     53

Examining Facebook Business Features     56

Your Fan Page     56

Your Places Page     58

Facebook Deals     59

Facebook Ads     61

Checking In to a Place     62

Pulling It All Together     66

Summary     69

5 Planning Your Fan Page     71

Anatomy of a Facebook Page     71

Planning Your Fan Page     73

Typical Website Tabs     74

Freeform Pages Using FBML     76

Photos and Video     77

Events, Reviews, and Discussion Boards     81

Summary     83

6 Creating Your Fan Page     85

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