Seven Keys to Effective Web Sites, The, 1st edition

  • David Sachs
  • Henry Stair

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Build a Web site your customers can't live without!

The 7 Keys to Effective Web Sites distills the most important elements of a winning Web site into seven essential goals—and presents the sites that best achieve each of these goals. Join respected Internet experts as they critique great sites like FedEx, Southwest Airlines, Stanford University, ESPNET SportsZone, Cyberian Outpost, the Allergy Relief Home Page, even the IRS and the CIA. Learn exactly what makes these sites . . .

  • Visually appealing.
  • Valuable, useful and/or fun.
  • Current and timely.
  • Easy to find and use.
  • Easy to navigate.
  • Highly involving.
  • Responsive to users.

See what works—and what could be improved. Understand the implications of the new technologies like JAVA(TM) and VRML. And check out the world's best examples of:

  • text, image, and multimedia integration.
  • Sites that work regardless of the a viewer's browser or Internet connection.
  • Sites for ordering merchandise.
  • Sites that provide valuable information.
  • Sites that have been optimized for performance.

You could spend weeks touring these sites yourself. The 7 Keys to Effective Web Sites brings them all together in one convenient reference. It's your personal tour of the world's best Web sites, and the world's best Web practices. It's a cornucopia of ideas you can use right now to dramatically improve your own site. And whatever your role in Web site design or management, it's quite simply invaluable.

Table of contents


About the Authors.



What Are the Seven Keys to Effective Websites?

For Whom Is This Book Intended?

How Is This Book Organized?

Conventions Used Throughout The Book.

How To Use This Book.

1. World Wide Web Review.

World Wide Web Review. The Web. The Global Internet. Web Servers. Web Browser Software. Web Addresses.

2. What Is an Effective Website?

What Is an Effective Website? The Seven Keys of Effective Websites. What Is New about the Web? Our Illustrations of the Seven Keys.

3. Key 1—Visually Appealing.

Introduction to Key 1—Visually Appealing. Technical Points and Tips. Large Graphic Alternatives. Involvement of Design Professionals. Classroom Connect. Cond– Nast Traveler. Cybertown Home Page. Interactive Imagination's Riddler. NASA's Jet Propulsion Lab. Mecklermedia's World: Internet News & Resources. Metaverse. NetManage Corporation. Novell World Wide: Corporate Home Page. Sprint. The Smithsonian Institution Home Page. Stanford University. Pathfinder Travel. Paramount Voyager. The White House. Summary.

4. Key 2—Valuable, Useful, or Fun.

Introduction to Key 2—Valuable, Useful, or Fun. Technical Points. Responding to the Needs of Your Visitors. CIA's World Fact Book. City.Net. Claritin Allergy Relief. DejaNews Research Service. GE Plastics. Goodyear Tire and Rubber Company. Hoover's Online. Infoseek Guide. IRnetserv, Inc. (Investor Relations Network Services). The List. NewsPage. Southwest Airlines Home Gate. Starting Point. Weblint. Wild Dunes. Summary.

5. Key 3—Current and Timely.

Introduction to Key 3—Current and Timely. Technical Points. Information Availability to Text Browsers. ABC News Reports. Electronic Newsstand. ESPNET SportsZone. Intellicast. Interactive Weather Browser. IRS - The Digital Daily. LA Freeway Speeds. Mercury Center. National Public Radio. NETworth by GALT Technologies. The New York Times. Playbill. Purdue Weather Processor. THOMAS: Legislative Information. USA Today. The Wall Street Journal Interactive Edition. Summary.

6. Key 4—Easy to Find and Use.

Introduction to Key 4—Easy to Find and Use. Technical Points. 3M Innovation Network. Books. The American Stock Exchange. Compaq Computer Corporation. Eastman Kodak Company. Excite Netsearch. Mobil Corporation Home Page. Mountain Travel*Sobek. Pointers To Pointers. Schwab Online. Siemens in the USA. Submit It!. The Virtual Reference Desk. What's New? Summary.

7. Key 5—Intuitive On-Page Navigation.

Introduction to Key 5—Intuitive On-Page Navigation. Technical Points. Alta Vista. Better Business Bureau. CNN Interactive. Continental Cablevision. Discovery Channel Online. The Internet Movie Database. Internet Waterway Online. Money Magazine. PC Computing. Shop.Com. Silicon Graphics. StockMaster. Telecom Atlas. Web Review. Summary.

8. Key 6—Involve the Visitor.

Introduction to Key 6—Involve the Visitor. Technical Points. Registration. A Friendly Alternative. Build-A-Card. Coldwell Banker Online. Crestar Student Lending. DealerNet—The Virtual Showroom. FedEx. Freeways by Alamo Rent A Car. The Golf Circuit. PC Travel. PhotoDisc Index. Progressive Farmer Online. San Francisco Reservations. Sandra Gering Gallery. Speak To Me Catalog. UPS. Windham Hill Records. Summary.

9. Key 7—Responsive To Its Users.

Introduction to Key 7—Responsive To Its Users. Technical Points. Apple Feedback Page. Black Box On-Line Catalog. cinet online. Cyberian Outpost. IBM Corporation. Internet Business Reply. Jim Knopf—The Father of Shareware. Lycos, Inc. Mama's Cucina. McAfee Network Security & Management. NetMind Free Services. Paperless Guide to NYC. Virtual Vineyards. Yahoo! Summary.

10. New and Emerging Web Features.

Introduction to New and Emerging Web Features. The Problem for Webmasters. Implications for Webmasters. Intranet Sites. Internet Sites. User migration assumptions. Alternatives for Nonmigrated Users. Adobe Acrobat. HTML 3.0—HyperText Markup Language. Sun Microsystems' Java Language. NetscapeÕs JavaScript Language. QuickTime from Apple. RealAudio. Shockwave from Macromedia. VRML—Virtual Reality Modeling Language. Other Developments to Watch.

Appendix A: Guide to Websites.

Appendix B: Color Figures.

Published by Pearson (September 25th 1996) - Copyright © 1996