Seven Keys to Effective Web Sites, The, 1st edition
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Build a Web site your customers can't live without!
The 7 Keys to Effective Web Sites distills the most important elements of a winning Web site into seven essential goals—and presents the sites that best achieve each of these goals. Join respected Internet experts as they critique great sites like FedEx, Southwest Airlines, Stanford University, ESPNET SportsZone, Cyberian Outpost, the Allergy Relief Home Page, even the IRS and the CIA. Learn exactly what makes these sites . . .
- Visually appealing.
- Valuable, useful and/or fun.
- Current and timely.
- Easy to find and use.
- Easy to navigate.
- Highly involving.
- Responsive to users.
See what works—and what could be improved. Understand the implications of the new technologies like JAVA(TM) and VRML. And check out the world's best examples of:
- text, image, and multimedia integration.
- Sites that work regardless of the a viewer's browser or Internet connection.
- Sites for ordering merchandise.
- Sites that provide valuable information.
- Sites that have been optimized for performance.
You could spend weeks touring these sites yourself. The 7 Keys to Effective Web Sites brings them all together in one convenient reference. It's your personal tour of the world's best Web sites, and the world's best Web practices. It's a cornucopia of ideas you can use right now to dramatically improve your own site. And whatever your role in Web site design or management, it's quite simply invaluable.
Table of contents
About the Authors.
What Are the Seven Keys to Effective Websites?
For Whom Is This Book Intended?
How Is This Book Organized?
Conventions Used Throughout The Book.
How To Use This Book.
1. World Wide Web Review.
2. What Is an Effective Website?
3. Key 1—Visually Appealing.
4. Key 2—Valuable, Useful, or Fun.
5. Key 3—Current and Timely.
6. Key 4—Easy to Find and Use.
7. Key 5—Intuitive On-Page Navigation.
8. Key 6—Involve the Visitor.
9. Key 7—Responsive To Its Users.
10. New and Emerging Web Features.
Appendix A: Guide to Websites.
Appendix B: Color Figures.
Published by Pearson (September 25th 1996) - Copyright © 1996