Shwom/Snyder - Business Communication: Polishing Your Professional Presence, 1st edition

  • Barbara G. Shwom
  • Lisa Gueldenzoph Snyder
  • Liz Clarke

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Business Communication: Polishing Your Professional Presence helps students achieve the highest level of professionalism when conducting business. With a clear communication model that helps students professionally analyze and react to any sort of business situation, this text stresses the importance of etiquette in successful entrepreneurial practices. 


This first Canadian edition relates business communication to modern technologies and social media outlets, bringing the text into the context of our digital world. With a focus on learning and exercising crucial skills such as writing, speaking, critical thinking, and collaborating with peers, Business Communication prepares students for social and communicative challenges they will face as business people. 


0134567943 / 9780134567945 Business Communication: Polishing Your Professional Presence, First Canadian Edition Plus NEW MyBCommLab with Pearson eText -- Access Card Package


Package consists of: 


0133427668 / 9780133427660 Business Communication: Polishing Your Professional Presence, First Canadian Edition

0134480821 / 9780134480824NEW MyBCommLab with Pearson eText -- Standalone Access Card -- Business Communication: Polishing Your Professional Presence, First Canadian Edition

Table of contents

1 Becoming a successful Business Communicator

2 Managing the Communication Process: Analyzing, Composing, Evaluating (ACE)


Part 2: Working with Others

3 Who Am I? Understanding Interpersonal Communication Styles (NEW!)

4 Who Are You? Understanding Intercultural Communication and Workplace Diversity (NEW!)

5 What Are the Tools and What Are the Rules? Communication Technologies in the Workplace (NEW!)

6 How Can We Be Better, Together? Collaboration and Productivity (NEW!)


Part 3: Delivering Effective Messages

7 Communicating Routine Messages and Building Goodwill

8 Communicating Persuasive Messages

9 Communicating Bad News Messages


Part 4: Researching, Proposing, Reporting, and Presenting

10 Finding and Evaluating Business information

11 Preparing Effective Business Reports and Persuasive Business Proposals (NEWLY COMBINED)

12 Preparing and Delivering Business Presentations


Appendix A (NEW!)

Communicating Your Professional Brand:

Social Media, Resumes, Cover Letters, and Interviews


Appendix B (NEW!)

Questions to Ask about Key Communications Technologies


Appendix C

Formats for Business Documents


Appendix D

Documentation and Reference Styles

Published by Pearson Canada (January 28th 2016) - Copyright © 2017