Strategic Analysis and Action, 9th edition
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Crossan is a concise, practical guide for the strategic management course. The text provides an organized set of concepts and procedures for analyzing and acting on strategic problems. It takes the point of view of the general manager and presents a consistent, operational approach to analyzing and acting on strategic problems.
This revision sees the addition of two new authors, who bring a wealth of experience in developing and teaching this course, and a commitment to excellence. The revision revolves around currency, with new and updated examples and cases, as well as reflect changes to strategy practice and theory.
Table of contents
Ch 1 A General Management Perspective
Ch 2 Strategy
Ch 3 The Diamond-E Framework
Ch 4 Tools for Environment Analysis
Ch 5 Environment Analysis: The Strategy-Environment Linkage
Ch 6 Resource Analysis: The Strategy-Resource Linkage
Ch 7 Management Preference Analysis: The Strategy-Management Preference Linkage
Ch 8 Strategy and Organization
Ch 9 Strategic Choice
Ch 10 Implementing Strategy: Change Agenda and Starting Conditions
Ch 11 Implementing Strategy: Guidelines and Action
Published by Pearson Canada (November 30th 2015) - Copyright © 2016