Strategic Management: A Competitive Advantage Approach, Concepts and Cases [RENTAL EDITION], 17th edition
Published by Pearson (February 1st 2019) - Copyright © 2020
A digital version of the text you can personalize and read online or offline.
For undergraduate and graduate courses in strategic management.
A practical, skills-oriented approach to strategic management
In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. It offers more coverage than any other textbook on important issues related to business ethics, social responsibility, global operations, and sustainability -- one of the reasons it is adopted at more than 500 colleges and universities worldwide. Thoroughly updated and revised with current research and examples, the 17th Edition helps students and managers effectively formulate and implement a strategic plan that can lead to a sustainable competitive advantage for any type of business.
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