Strategic Management in Action, 6th edition

  • Mary A. Coulter

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Strategic Management in Action presents current strategic management theories and practice in an engaging and easy-to-read format. Coulter effectively blends theory with plenty of opportunity to practice throughout the text, providing readers with the ideologies, ethical dilemmas, and unique strategies of today's real managers and organizations in action.

Table of contents

Chapter 1: Introducing the Concepts 

Chapter 2: The Context of Managing Strategically 

Chapter 3: Assessing Opportunities and Threats: Doing an External Analysis 

Chapter 4: Assessing Strengths and Weaknesses: Doing an Internal Analysis 

Chapter 5: Functional and Competitive Strategies 

Chapter 6: Corporate Strategies 

Chapter 7: International Strategies

Published by Pearson (July 26th 2012) - Copyright © 2013