The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, 2nd edition

Content Advantage (Clout 2.0), The: The Science of Succeeding at Digital Business through Effective Content

ISBN-13:  9780135159323

• The international best-seller, updated with new trends, tools, processes, and more
• Master proven principles and processes for expanding your influence through great content
• Preview emerging opportunities to leverage artificial intelligence in your content strategy
• By Colleen Jones, CEO of Content Science and one of the world’s “Top 50 Most Influential Content Strategists”