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The Media of Mass Communication, 12th edition

  • John Vivian

Published by Pearson (August 31st 2016) - Copyright © 2017

12th edition

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Revel for The Media of Mass Communication -- Instant Access

ISBN-13: 9780133937534

Includes:
  • Revel
  • Instant Access
Instant access
$69.99

What's included

  • Revel

    An interactive, digital, and mobile learning environment that replaces the traditional printed text. To register, you’ll need a course invite link from your instructor.

  • Instant Access

    You'll get instant access to the digital content.

Overview

Help students see the impact of the media upon society and our daily lives
REVEL™ for The Media of Mass Communication encourages students to explore the latest economic, technological, cultural, and political shifts in media through a historical context. Author John Vivian prompts students to analyze ongoing transformations in mass media, examining the various ways in which it impacts the world as they hone their media literacy skills. REVEL for the Twelfth Edition offers updated coverage of new trends in the field and the impact of social media, ensuring a contemporary learning experience for students.

REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL replaces the textbook and gives students everything they need for the course. Informed by extensive research on how people read, think, and learn, REVEL is an interactive learning environment that enables students to read, practice, and study in one continuous experience — for less than the cost of a traditional textbook.

NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Table of contents

1. Mass Media Literacy
2. Media Technology
3. Media Economics
4. Cybermedia
5. Legacy Media
6. News
7. Entertainment
8. Public Relations
9. Advertising
10. Mass Audiences
11. Mass Media Effects
12. Governance and Mass Media
13. Global Mass Media
14. Mass Media Law
15. Mass Media Ethics

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