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The School and Community Relations, 12th edition

  • Edward H. Moore
  • Don H. Bagin
  • Donald R. Gallagher

Published by Pearson (February 21st 2019) - Copyright © 2020

12th edition

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Overview

The theory, research, and practice of communication planning
The field of school and community communications is rapidly evolving and becoming more complex. Focusing on successfully implementing communication activities with both internal and external audiences, The School and Community Relations is a widely used resource for overcoming these emerging complexities. Drawing on theory and research, the text stresses the generation of communication outcomes that far surpass simple dissemination of information, proactively identifying and engaging the right audiences. The 12th Edition has been extensively updated with school communication expert interviews, video resources, communications tools, and more.

Table of contents

PART I: ESSENTIAL CONSIDERATIONS
1. The Importance of Public Relations
2. Public Character of the School
3. Understanding the Community
4. Policies, Goals, and Strategies
5. Administering the Program
PART II: RELATIONS WITH SPECIAL PUBLICS
6. The Communication Process
7. Communicating with Internal Publics
8. Communicating with External Publics
9. Crisis Communication
10. Communication about School Services, Activities, and Events
PART III: COMMUNICATIONS TOOLS
11. Working with the News Media
12. Creating and Delivering Online and Print Communications
13. Conducting Special Issue Campaigns
14. Communication School Finance Issues
PART IV: EVALUATION
15. Communication Assessment and Accountability
Appendix A: Organizations that Could Be Helpful

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