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Writing for the Mass Media, Updated Edition, 9th edition

  • James G. Stovall

Published by Pearson (June 5th 2015) - Copyright © 2016

9th edition

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Overview

REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers.

REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students.

NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.


Table of contents

1. What is Good Writing?
2. Basic Tools of Writing
3. Style and the Stylebook
4. Writing in the Media Environment
5. Basic News Writing
6. Writing for Print Journalism
7. Writing for the Web
8. Writing for Broadcast Journalism
9. Writing and Images
10. Writing Advertising Copy
11. Writing for Public Relations
12. The Writer and the Law
13. Getting a Job in the Mass Media

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