Dave Chaffey brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. E-Business and E-Commerce Management is the essential text to keep pace with technology, strategy and implementation.
Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ideal for students or practitioners of e-business or e-commerce at any level.
The following online resources support the text:
For Students: Self-assessment questions, additional case studies, an online study guide to further explore key concepts, weblinks and a glossary
For Instructors: Teaching manual with case notes, PowerPoint slides, a testbank of multiple choice questions
Brings the most up-to-date academic thinking and professional practice together in one place, covering all aspects of e-business
Range of features to help students learn effectively including margin definitions, international case studies, activities and weblinks
In-depth case studies on a range of organisations, from start-ups to global companies such as Google.
Exemplary teaching and learning package saves lecturers time and helps students learn
New to This Edition
New case studies at the start of each chapter that explore real world e-business experiences and include interviews with e-commerce managers at a range of international organisations.
Boxes within the text that explore concepts in more detail and give examples of principles discusses in the text.
Three major new case studies looking at well-known brands: Dell, Facebook and Google.
Table of Contents
Preface and Guided Tour Acknowledgements I INTRODUCTION 1. Introduction to e-business and e-commerce 2. E-commerce fundamentals 3. E-business infrastructure 4. E-environment II STRATEGY AND APPLICATIONS 5. E-business strategy 6. Supply chain management 7. E-procurement 8. E-marketing 9. Customer relationship management III IMPLEMENTATION 10. Change management 11. Analysis and design 12. Implementation and maintenance Glossary Index