A clear, well-structured and interesting insight into the more advanced topic of Operations Strategy. Building on concepts from strategic management, operations management, marketing and HRM, this text encourages a thorough understanding of Operations Strategy in a variety of businesses and organisations. Ideal for advanced undergraduates, postgraduates and practising managers.
Written by respected authors with a strong European context.
Offers comprehensive coverage of the most important ideas.
Provides an excellent blend of underpinning theory and current managerial practice.
Encompasses both ‘market-led’ and ‘resource-based’ approaches to Operations Strategy
Good examples throughout (include companies such as Apple, Google and Zara) and longer case studies for more in-depth study at the back of the book.