Look inside MyMarketingExperience

Immerse yourself and take a look inside our marketing simulation by viewing our introduction and how-to videos.

Introduction to MyMarketingExperience

Watch the MyMarketingExperience introductory video which sets the scene for the simulation, giving an overview of the marketing environment and the recent history of the company and the competitors.

Introduction to MyMarketingExperience

Getting started

Watch our series of short how-to videos that will allow you to jump straight in and start playing. Covering everything from navigating the dashboard to how scores are calculated, the videos let you look inside the game and get to grips with it quickly.

Navigating the dashboard (2:27 min)

The dashboard forms the hub of the simulation. It updates through each quarter to show at a glance important metrics and your team’s current position. Every quarter is visible at the bottom of the dashboard and shows what is covered in each.

MyMarketingExperience dashboard

Metrics and analysis (3:00 min)

The metrics and analysis page gives useful information about your company and your competitors.

MyMarketingExperience metrics and analysis

News bulletins (1:20 min)

The news bulletins give information to help you make your decisions. Points are awarded for reacting sensibly!

MyMarketingExperience news bulletins

Strategic decisions (4:41 min)

Strategic decisions are made in every quarter. They can be exported into a marketing plan Word document.

MyMarketingExperience strategic decisions

Tactical actions (2:17 min)

Tactical actions are made in every quarter. The software calculates how good these actions are compared to the actions of your competitors.

MyMarketingExperience tactical actions

Scoring (2:31 min)

Working with lecturers we have found that the preferred method of assessment is not within the simulation, it is through reflective work based on the student’s experiences while playing.

MyMarketingExperience scoring