MyBCommLab New Design is now available for this title! MyBCommLab New Design offers:
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One Place for All of Your Courses. Improved registration experience and a single point of access for instructors and students who are teaching and learning multiple MyLab/Mastering courses.
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A Simplified User Interface. The new user interface offers quick and easy access to Assignments, Study Plan, eText & Results, as well as additional option for course customization.
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New Communication Tools. The following new communication tools can be used to foster collaboration, class participation, and group work.
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Enhanced eText. Available within the online course materials and offline via an iPad app, the enhanced eText allows instructors and students to highlight, bookmark, take notes, and share with one another.
Practice Makes Polished–mybcommlab is the online study tool that helps you transform Business Communication students into polished professionals, ready to tackle the rigors of today’s business landscape. Visit
mybcommlab.com to find out more.
With MyBCommLab you can: - Help students understand the why and how of polished communication with Document Makeovers.
- Assign activities for every facet of the course with key learning objectives such as writing, grammar, and presentation skills.
- Bring student progress into sharper focus with pretests, posttests, and customized study plans.
- NEW! Strengthen understanding with the Grammar Diagnostic and Study Plan that provide students with practice and remediation.
- NEW! Bring concepts to life with Mini-Simulations. Business Communication Mini-Sims are interactive real-world scenarios that invite students to take on the role of a company decision-maker and apply the concepts they’ve learned. Students are scored on the brief simulation and directed to the eBook, quizzes, and other learning aids to reinforce the concepts they may have had trouble with.
- NEW! Provide real-life examples and assess comprehension with the Video Library and Objective-Based Quizzing.
- NEW! Show examples of oral presentations from REAL students with the Sample Student Presentations.
- NEW! Reinforce good writing skills with Sample Documents and Objective-Based Quizzing.
- Encourage students to critique each other’s work with the Peer Review capabilities.
Providing the resources you and your students need for success: Total Teaching and Learning Solution. Business Communication Essentials is a fully integrated presentation of communication fundamentals that consists of:
- Text: The concise, 14-chapter text has clear advice with numerous examples for students to follow. Annotated model documents demonstrate the principles of successful communication across the full range of contemporary media including conventional printed documents, email, instant messages, websites, blogs, podcasts, and wikis.
- Workbook: The integrated workbook, “Improve Your Grammar, Mechanics, and Usage,” appears at the end of every chapter. This workbook also includes three levels of assessment and skill building in workplace applications and document critiques.
- Handbook: The “Handbook of Grammar, Mechanics, and Usage” located at the end of the book serves as a convenient reference for students.
- MyBCommLab : This online study tool helps you transform Business Communication students into polished professionals, ready to tackle the rigors of today’s business landscape. Visit mybcommlab.com for more information.
- Real-Time Updates: This unique, author-vetted website and business communication blog, provides fresh content throughout the course that works in conjunction with Business Communication Essentials. Visit http://real-timeupdates.com for more information.
- Check out the Bovee/Thill channel on You Tube! http://www.youtube.com/user/BoveeandThill?feature=mhum
Courtland L. Bovée and John V. Thill’s Business Communication Essentials, 5/e
Improve grammar, mechanics, and proper usage: In-text learning features. Every chapter of this text gives students the opportunity to hone their communication skills.
PREVIEWING Essentials: Each chapter prepares students with clear learning objectives, an insightful “Communication Matters” quotation, and a brief discussion of how a real-world example illustrates the principles covered in the chapter.
DEVELOPING Essentials: Chapter content develops, explains, and elaborates on concepts with a concise, carefully organized presentation of textual and visual material.
- Three-Step Writing Process. Unlike some books that introduce a writing process model and rarely discuss it again, Business Communication Essentials adapts the three-step process to every category of message.
- Emphasis on Exercises. For students who lack proficiency in business English, this text provides countless opportunities to improve grammar, punctuation, style, usage, and writing skills.
ENHANCING Essentials: More than 60 model documents demonstrate effective solutions to a wide variety of real-life communication challenges. Students can easily identify the elements that enhance or detract from successful messages.
REINFORCING Essentials: Student success in Business Communication depends on practice, analysis, and reinforcement. The hundreds of business English exercises and activities in this text are sorted by category:
- “Test Your Knowledge” questions (end of chapter)
- “Apply Your Knowledge” questions (end of chapter)
- “Practice Your Skills” activities and exercises (end of chapter)
- “Expand Your Skills” web resources (end of chapter/online)
OTHER POINTS OF DISTINCTION
Social Media Revolution. Up-to-date coverage on social media concepts and techniques are integrated throughout this text.
Unmatched Coverage of Modern Communication Technologies. Vital topics in communication technology are interwoven throughout the text and include (but are not limited to):
- Web 2.0
- Blogs
- Electronic whiteboards
- Global Positioning System (GPS)
- Online survey tools
Compositional Modes for Electronic Media. This edition introduces students to nine important modes of writing for electronic media.
Storytelling Techniques. Storytelling might sound like an odd topic for a Business Communication course, but some of the most effective business messages–found in advertising, proposals, and/or personal branding–rely on storytelling techniques.
Full implementation of objective-driven learning. Every aspect of this new edition is organized by learning objectives–the chapter content, student activities, and mybcommlab. This structure makes planning and course management easier for instructors and makes reading, study, and practice easier for students.
Communication Cases. Communication cases give students the opportunity to solve real-world communication challenges using the media skills they’ll be expected to have in tomorrow’s workplace.
- More than one-third cases are new in this edition.
Annotated Model Documents. Students can now learn from more than 60 annotated model documents, ranging from printed letters and reports to websites, blogs, and social networking sites. These examples feature many companies students may recognize, including:
- Adidas
- Bigelow Tea
- IBM
- Red Bull
- Zappos
Critique the Professionals. This new activity invites students to analyze an example of professional communication using the principles learned in each chapter.
Communication Matters Chapter-Openers. This new chapter-opening feature offers thought-provoking ideas from successful professionals to help students grasp the essential value of business communication.