Last week we received a video made by the children and teachers at Springwood Primary in Wales. It was a short but exuberant film in which they share some love for our whole school reading programme - Bug Club.
Made by the children and teachers themselves, it was so natural and honest it couldn't possibly have been scripted. For the Bug Club team, it was so special because it was completely Springwood's own initiative. We never asked them to do it, we didn't give them any discounts for their 'free marketing' - they just made it and shared it to our Twitter feed.
Pearson is a fairly large organisation but the Primary team here in Oxford is not. Bug Club is created and managed by a surprisingly small team of people whose job it is to keep improving both the printed and online eBooks, ensuring they are as fun and engaging as possible. Seeing the children of Springwood, iPads in hand, speaking so enthusiastically about Bug Club has delighted the team of people who work on it every day.
Their rather fabulous little video, freely created and so kindly shared, genuinely has made our week.
We spoke to Justin Dowd, a teacher at Springwood, after seeing the video, and were even more delighted by a comment he made that, ‘he thought Bug Club would improve reading standards, but since getting it in, it’s transformed them!’
Much as we love hearing the good stuff, just like the schools and children we serve we are on a journey of continuous improvement and learning. If you have feedback about any Pearson Primary product please let us know. Use this blog to comment, fill out one of regular online surveys, speak to one of sales consultants or customer service people or use Twitter, Facebook or email us. We value your feedback enormously.