Pearson Always Learning
  • PreK–12 Education
  • Higher Education
  • Industry & Professional
  • Covid-19 Resources
  • About Us
  • United States
    1. United States
    2. United Kingdom
    3. Global
  • Sign In
  • Contact Us
  • Bookbag

Meet learner demands through customer-centricity

Explore a customer-first approach to education

Get the ebook

Students… or customers?

Education has become a lifelong pursuit, and, in order to meet the demands of today’s learners, the traditional education business model must shift. Successful institutions across the country are learning that embracing a culture of customer-centricity can improve enrollment and graduation rates, strengthen their reputation, and become more valuable to their students.

Get the ebook

Our new ebook, Customer U: Customer-centricity in higher education, examines the growing use of this approach to education, and how it can improve both institutional results and the student experience.

  • Break down the debate over whether learners are customers, and why.
  • Understand why transforming the learner experience is crucial to education.
  • Get tips on putting student-customers first and appealing to their needs.
  • Learn lessons from schools — and businesses — that have embraced a customer-first approach.
Image of cover - Customer U: Customer-centricity in higher education by Pearson

Complete the form to get the ebook

  • PreK–12 Education
  • Higher Education
  • Industry & Professional
  • Products & Services A–Z
  • ISBN Converter
  • Careers
  • Support
  • Contact Us
  • Global Permissions
  • Other Pearson Sites
  • Our corporate site
  • Terms of use
  • Privacy
  • Cookies
  • Do Not Sell My Personal Information
  • Accessibility
  • Patent notice