Overview
Description
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.
For courses in public speaking.
A guide to preparing and presenting speeches with the listener in mind
Public Speaking: An Audience-Centered Approach is a practical and user-friendly guide to help speakers connect with their listeners. Authors Steven and Susan Beebe emphasize the importance of analyzing and considering the audience at every point in the speech-making process. By focusing student attention on the dynamics of diverse audiences, ethics, and communication apprehension, the text prepares students for giving speeches while keeping their listeners foremost in mind. The 11th Edition includes new speech examples that model effective public speaking, as well as updated content that helps students better understand contemporary communication opportunities and challenges. In addition, each chapter has been revised with new examples, illustrations, and references to the latest research conclusions.
Preface
Preface is available for download in PDF format.
This material is protected under all copyright laws, as they currently exist. No portion of this material may be reproduced, in any form or by any means, without permission in writing from the publisher.
Features
Develop speechmaking skills with real-life examples
- UPDATED - Refreshed speech examples throughout the text cover modern and relevant topics selected to provide readers with a variety of positive models of effective speeches.
- UPDATED - Developing Your Speech Step by Step boxes provide students with an extended example of how to implement audience-centered speechmaking concepts.
- NEW - Examples and illustrations provide both classic and contemporary models of both well-known and student speeches to help students master the art of public speaking.
Foster learning and critical thinking with integrated learning tools
- REVISED - An audience-centered model of public speaking reappears throughout the text to remind students of the steps involved in speech preparation and delivery, while simultaneously emphasizing the importance of considering the audience.
- Assess and conquer communication apprehension with the most contemporary tips and research conclusions. Integrated directly into Chapter 1, the Personal Report of Public Speaking Anxiety enables the students to assess their confidence level, receive their score immediately, and continue reading about how to improve speaking anxiety.
- Learning objectives at the start of each chapter provide students with strategies and key points for approaching the chapter. Objectives reappear at key points in the chapter to help students gauge their progress and monitor their learning.
- A Study Guide at the end of each chapter revisits the learning objectives and key terms, and guides students to think critically about chapter concepts and related ethical issues.
Engage students with the most up-to-date examples and topics
- NEW - An appendix on mediated public speaking guides students through appropriate online communication given the rapid growth of technology that has changed the way we live and our interactions with people.
- NEW - The Public Speaking Today feature, which appears in every chapter, explores contemporary digital trends and potential technology roadblocks in public speaking, such as identifying fake news, preparing a podcast, speaking well asynchronously, and more.
- Coverage of ethical and diverse speaking is integrated throughout the text to stress to readers that these issues are an essential part of being an audience-centered speaker.
Dynamic content designed for the way today's students read, think, and learn brings concepts to life
- Videos and interactives integrated directly into the author-created narrative keep students engaged as they read through each chapter. Thanks to this media-rich presentation of content, students are more likely to complete their assigned reading and retain what they’ve read.
- NEW - Videos appear throughout the narrative to boost mastery. New topics include: virtual presentations, plagiarism, the fear of public speaking, listening, outlining, giving constructive feedback, capturing an online audience, writing a perfect 60-second hook, Q&A sessions, podcasting, spotting faulty arguments, and presenting a great toast, among other topics. Many videos are bundled with corresponding self-checks to enable students to test their knowledge.
- NEW - TED Talk videos keep learning relatable and current with topics that include: the concept of a “single story,” unconscious bias, and selecting the right speech topic.
- Audio excerpts throughout the text highlight effective speech examples and reinforce learning. Students can listen to audio clips while they read, which brings examples to life in a way that a printed text cannot.
- Embedded assessments such as quizzes and concept checks afford students opportunities to check their understanding at regular intervals before moving on. Assessments in Revel let instructors gauge student comprehension frequently, provide timely feedback, and address learning gaps along the way.
- The Revel mobile app lets students read, practice, and study — anywhere, anytime, on any device. Content is available both online and offline, and the app syncs work across all registered devices automatically, giving students great flexibility to toggle between phone, tablet, and laptop as they move through their day. The app also lets students set assignment notifications to stay on top of all due dates.
- The Revel audio playlist lets students listen and learn as they go.
- NEW - The Revel skill for Amazon Alexa gives students the power to listen on Amazon Alexa-enabled devices using simple voice commands.
- The writing functionality in Revel enables educators to integrate writing — among the best ways to foster and assess critical thinking — into the course without significantly impacting their grading burden.
- UPDATED - Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading.
- UPDATED - Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion.
- Highlighting, note taking, and a glossary let students read and study however they like. Educators can add notes for students, too, including reminders or study tips.
Superior assignability and tracking tools help educators make sure students are completing their reading and understanding core concepts
- The assignment calendar allows educators to indicate precisely which readings must be completed on which dates. This clear, detailed schedule helps students stay on task by eliminating any ambiguity as to which material will be covered during each class. When they understand exactly what is expected of them, students are better motivated to keep up.
- The performance dashboard empowers educators to monitor class assignment completion as well as individual student achievement. Actionable information, such as points earned on quizzes and tests and time on task, helps educators intersect with their students in meaningful ways. For example, the trending column reveals whether students' grades are improving or declining, helping educators to identify students who might need help to stay on track.
- LMS integration provides institutions, instructors, and students easy access to their Revel courses via Blackboard Learn™, Canvas™, Brightspace by D2L™, and Moodle™. With single sign-on, students can be ready to access an interactive blend of authors' narrative, media, and assessment on their first day. Flexible, on-demand grade synchronization capabilities allow educators to control exactly which grades should be transferred to their LMS Gradebook.
Revel is built for digital learning, but we've got you covered if you need print, too
- Revel gives students everything they need in an integrated digital learning environment. But if students need a looseleaf print reference to complement their Revel experience, they can purchase one from within their Revel course at any time.
Check out the preface for a complete list of features and what's new in this edition.
New to This Edition
Develop speechmaking skills with real-life examples
- Refreshed speech examples throughout the text cover modern and relevant topics selected to provide readers with a variety of positive models of effective speeches.
- Developing Your Speech Step by Step boxes provide students with an extended example of how to implement audience-centered speechmaking concepts.
- Examples and illustrations provide both classic and contemporary models of both well-known and student speeches to help students master the art of public speaking.
Foster learning and critical thinking with integrated learning tools
- An audience-centered model of public speaking reappears throughout the text to remind students of the steps involved in speech preparation and delivery, while simultaneously emphasizing the importance of considering the audience.
Engage students with the most up-to-date examples and topics
- An appendix on mediated public speaking guides students through appropriate online communication given the rapid growth of technology that has changed the way we live and our interactions with people.
- The Public Speaking Today feature, which appears in every chapter, explores contemporary digital trends and potential technology roadblocks in public speaking, such as identifying fake news, preparing a podcast, speaking well asynchronously, and more.
Dynamic content designed for the way today's students read, think, and learn brings concepts to life
- Videos and interactives integrated directly into the author-created narrative keep students engaged as they read through each chapter. Thanks to this media-rich presentation of content, students are more likely to complete their assigned reading and retain what they’ve read.
- Videos appear throughout the narrative to boost mastery. New topics include: virtual presentations, plagiarism, the fear of public speaking, listening, outlining, giving constructive feedback, capturing an online audience, writing a perfect 60-second hook, Q&A sessions, podcasting, spotting faulty arguments, and presenting a great toast, among other topics. Many videos are bundled with corresponding self-checks to enable students to test their knowledge.
- TED Talk videos keep learning relatable and current with topics that include: the concept of a "single story," unconscious bias, and selecting the right speech topic.
- The Revel skill for Amazon Alexa gives students the power to listen on Amazon Alexa-enabled devices using simple voice commands.
- The writing functionality in Revel enables educators to integrate writing — among the best ways to foster and assess critical thinking — into the course without significantly impacting their grading burden.
- Self-paced Journaling Prompts throughout the narrative encourage students to express their thoughts without breaking stride in their reading.
- Assignable Shared Writing Activities direct students to share written responses with classmates, fostering peer discussion.
Table of Contents
1. Speaking With Confidence
1.1 What is Public Speaking?
1.2 Why Study Public Speaking?
1.3 The Rich Heritage of Public Speaking
1.4 The Communication Process
1.5 Improving Your Confidence as a Speaker
2. Presenting Your First Speech
2.1 Consider Your Audience
2.2 The Audience-Centered Speechmaking Process
3. Speaking Freely and Ethically
3.1 Speaking Freely
3.2 Speaking Ethically
3.3 Speaking Credibly
4. Listening to Speeches
4.1 Overcoming Barriers to Effective Listening
4.2 How to Become a Better Listener
4.3 Improving Critical Listening and Thinking Skills
4.4 Analyzing and Evaluating Speeches
5. Analyzing Your Audience
5.1 Gathering Information about Your Audience
5.2 Analyzing Information about Your Audience
5.3 Adapting to Your Audience
5.4 Analyzing Your Audience before You Speak
5.5 Adapting to Your Audience as You Speak
5.6 Analyzing Your Audience after You Speak
6. Developing Your Speech
6.1 Select and Narrow Your Topic
6.2 Determine Your Purpose
6.3 Develop Your Central Idea
6.4 Generate and Preview Your Main Ideas
7. Gathering and Using Supporting Material
7.1 Sources of Supporting Material
7.2 Research Strategies
7.3 Types of Supporting Material
7.4 The Best Supporting Material
8. Organizing and Outlining Your Speech
8.1 Organizing Your Main Ideas
8.2 Organizing Your Supporting Material
8.3 Organizing Your Presentation for the Ears of Others: Signposting
8.4 Outlining Your Speech
9. Introducing and Concluding Your Speech
9.1 Purposes of Introductions
9.2 Effective Introductions
9.3 Purposes of Conclusions
9.4 Effective Conclusions
10. Using Words Well: Speaker Language and Style
10.1 Differentiating Oral and Written Language Styles
10.2 Using Words Effectively
10.3 Adapting Your Language Style to Diverse Listeners
10.4 Crafting Memorable Word Structures
11. Delivering Your Speech
11.1 The Power of Speech Delivery
11.2 Methods of Delivery
11.3 Characteristics of Effective Delivery
11.4 Rehearsing Your Speech: Some Final Tips
11.5 Delivering Your Speech
11.6 Responding to Questions
12. Using Presentation Aids
12.1 Types of Presentation Aids
12.2 Using Computer-Generated Presentation Aids
12.3 Guidelines for Developing Presentation Aids
12.4 Guidelines for Using Presentation Aids
13. Speaking to Inform
13.1 Informative Speech Topics
13.2 Strategies to Enhance Audience Understanding
13.3 Strategies to Maintain Audience Interest
13.4 Strategies to Enhance Audience Recall
13.5 Developing an Audience-Centered Informative Speech
14. Understanding Principles of Persuasive Speaking
14.1 The Goals of Persuasion
14.2 How Persuasion Works
14.3 How to Motivate Listeners
14.4 How to Develop Your Audience-Centered Persuasive Speech
15. Using Persuasive Strategies
15.1 Enhancing Your Credibility
15.2 Using Reasoning and Evidence
15.3 Using Emotional Appeals
15.4 Strategies for Adapting Ideas to People and People to Ideas
15.5 Strategies for Organizing Persuasive Messages
16. Speaking for Special Occasions and Purposes
16.1 Public Speaking in the Workplace
16.2 Ceremonial Speaking
16.3 After-Dinner Speaking: Using Humor Effectively
APPENDICES
A. Speaking in Small Groups
1. Solving Problems in Groups and Teams
2. Leading Small Groups
B. Mediated Public Speaking
1. Mediated Communication: An Introduction
2. Types of Online Presentations
3. Audience
4. Preparing for Your Online Presentation
5. Rehearsing Your Online Presentation
6. Delivering or Recording Your Online Presentation
7. Online Etiquette: Digital Citizenship
C. Speeches for Analysis and Discussion
1. I Have a Dream: Martin Luther King Jr.
2. Inaugural Address: John F. Kennedy
3. Address to the Nation: George W. Bush
4. Audio and Video Manipulation: Suchinder Kalyan
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About the Author(s)
Steven A. Beebe is Regents’ and University Distinguished Professor Emeritus at Texas State University. He served as Chair of his department at Texas State for twenty-eight years and concurrently as Associate Dean for twenty-five years. Steve is the author or co-author of twelve widely used communication books, most of which have been through multiple editions (including Russian and Chinese editions), as well as numerous articles, book chapters, and conference presentations. He has been a Visiting Scholar at both Oxford University and Cambridge University in England. He made international headlines when conducting research at Oxford; he discovered a manuscript that was the partial opening chapter of a book that was to be co-authored with J. R. R. Tolkien and C. S. Lewis called Language and Human Nature. His book C. S. and the Craft of Communication, based on his Lewis discovery, has recently been published. Steve has traveled widely in Europe and Asia, and has played a leadership role in establishing new communication curricula in Russian universities. He has received his university’s highest awards for research and twice for service, been recognized as Honors Professor of the year, received the Evertte Swinney Excellence in Teaching Award twice, been designated a Piper Professor by the Minnie Stevens Piper Foundation, and was named Outstanding Communication Professor by the National Speaker’s Association. In 2013 he served as President of the National Communication Association, the largest professional communication association in the world. His passions include his family and a lifelong love of music; he is a pianist and organist and a struggling cellist.
Susan J. Beebe’s professional interests and expertise encompass both oral and written communication. Sue has co-authored three books and has published a number of articles and teaching materials in both English and communication studies. She has received the Texas State University Presidential Awards for Excellence in Teaching and in Service and the College of Liberal Arts Awards for Excellence in Scholarly/Creative Activities, in Teaching, and in Service. After serving as Director of Lower-Division Studies in English for eleven years, Sue retired in 2014 from the Department of English at Texas State. An active volunteer in the community of San Marcos, Texas, Sue was the founding coordinator of the San Marcos Volunteers in Public Schools Program and has served on the San Marcos School Board, the Education Foundation Board, and the San Marcos Lifelong Learning Advisory Committee. In 1993 she was named the statewide Friend of Education by the Texas Classroom Teachers’ Association; in 2000 the San Marcos school district presented her with its Lifetime Achievement Award. Sue enjoys reading, traveling, and caring for the Beebe family cat, Luke. Sue and Steve have two sons: Mark, a marketing manager for a Dallas security technology company; and Matt, a middle school teacher in Austin.
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