For courses in Introduction to Business.
An introduction to business text can be complete without being complex and overwhelming–and this text proves it!
Business in Action is uniquely positioned to help today’s students become tomorrow’s focused, highly productive business professionals. It is the only introduction to business text that emphasizes efficient, focused, objectives-driven learning in every aspect.
Reinforce learning and provide a constant stream of fresh content with Real-Time Updates and new Learn More multimedia resources.
- Business in Action’s unique Real-Time Updates system automatically provides weekly content updates including podcasts, PowerPoint® presentations, online videos, PDFs, and articles. Access Real-Time Updates through mybizlab http://www.mybizlab.com.
- Learn More is a unique feature strategically located throughout the text, connecting students with dozens of carefully screened online media. These elements—which are categorized by icons representing podcasts, PDFs, articles, videos and PowerPoints—complement the text's coverage by providing contemporary examples and valuable insights from successful professionals.
Bring concepts to life through real-world business applications with Behind the Scenes vignettes and case studies. More than half the Behind the Scenes narrative vignettes and case studies are new in this edition.
- Behind the Scenes chapter-opening vignettes start each chapter with a brief story featuring a business professional facing the challenges that make or break companies and careers. These vignettes offer a preview of the skills and concepts to be covered in the chapter.
- Behind the Scenes chapter-closing case studies end each chapter with a case that expands on the opening vignette and shows how the professional used the skills and information covered in the chapter. Three critical-thinking questions then encourage students to apply the concepts covered in the text. Students can also find out more about the company featured in the case by completing the Learn More Online exercise.
Help students learn and retain material with an Objective-Driven Structure and Checkpoints for Review -
An objective-driven structure with easy-to-read chapters eliminates frills, distractions, and wasted energy. Every chapter is now divided into six segments of equal importance, each with its own learning objective and comprehensive Checkpoint.
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Checkpoints confirm student understanding and offer opportunities for review. Each of the six segments in a chapter has its own Checkpoint to help students review material in manageable doses, rather than an entire chapter at once. With this approach, each learning objective is addressed almost as a mini-chapter within the chapter.
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Information “chunking” helps students absorb new concepts in small, carefully measured segments.
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Without compromising essential coverage, this text includes dedicated chapters on employee motivation, customer communication, accounting, financial management, financial markets, and banking.
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Clear, concise writing with a conversational, professional style helps keep students engaged.
Provide clear, relevant coverage of the forces and events reshaping the business world with a thoroughly revised and up-to-date look at the contemporary business landscape. Examples include:
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The multiple causes and lasting effects of the subprime mortgage crisis
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The pervasive use and widespread impact of “exotic” financial products
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The high-stakes controversy over the Employee Free Choice Act
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The growing use of social media in customer communication and the way these technologies are fundamentally reshaping the relationships between companies and their stakeholders
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The spread of brand communities
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Innovative pricing strategies, including participative pricing and free pricing
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New research into the forces that drive employee motivation
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The increasing awareness of the risks and limitations of goal-setting theory
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The reevaluation of the costs and benefits of outsourcing and offshoring
Increase student learning and improve grades—Business in Action works in conjunction with mybizlab!
mybizlab gets students interacting with business, not just reading about it! With mybizlab, students are able to immediately apply and assess their knowledge of chapter concepts and are provided with customized help to improve their grade. mybizlab also provides students with their assessment tools, personalized study materials, and learning aids in ONE place. For additional information, visit mybizlab.com.
- For Students:
- BizSkills provide invaluable hands-on practice.
BizSkills are brief, animated mini-simulations that place students in the role of decision maker so they can apply the concepts and skills they are learning to a real-world scenario. These four-minute simulations get students to share a common experience, and this common experience allows students to bring their opinions, input, and questions back to class to start better conversations with their instructor and peers. Students are scored on the brief activity and are then provided direct links to corresponding sections of the eBook. Quizzes close out the simulation, followed by an outline of topics for self study and other learning aids to help reinforce the concepts covered in the book. - Study Plans provide tailored learning. Why should students have to wait until the mid-term to determine their level of understanding? For every chapter of the book, students can take a pretest to generate a personalized Study Plan so they can see exactly where they need more practice. Multiple learning aids, such as videos, specific sections of the ebook, and flashcards immediately provide additional help. After students work through the learning aids they complete a posttest to prove mastery on the business topics.
- The Electronic Gradebook tracks student performance.
Students receive immediate feedback on their work and can track their progress in the course. - Self-directed Student Learning Aids offer customized help.
In mybizlab, students have access to a wealth of learning resources designed to improve understanding of the course material, and improve their grades. - An E-Study Guide with chapter outlines and summaries provides additional reinforcement of chapter material.
- An E-book is conveniently available online any time!
- Audio summaries, available for every chapter, allow students to learn on the go.
- Interactive flash cards help students learn the language of business by mastering terminology.
- For Instructors: Instructors have the option of using Pearson’s unique mybizlab to:
- Deliver all or a portion of the course online.
- Use homework and test managers to select and assign online exercises correlated directly to the textbook.
- Automatically track students’ homework and test results.
Build skills, awareness, and insight with the end-of-chapter materials.
- Test Your Knowledge: Fourteen carefully selected questions help students review information, analyze implications, and apply concepts.
- Practice Your Knowledge:
- Sharpening Your Communication Skills: Communication skills are one of the top concerns among today’s hiring managers. This exercise encourages students to practice listening, writing, and speaking in a variety of real-life scenarios.
- Building Your Team Skills: Teaches important team skills, such as brainstorming, collaborative decision-making, developing a consensus, debating, role-playing, and resolving conflict.
- Expand Your Knowledge:
- Discovering Career Opportunities: Gives students the opportunity to explore career resources on campus, observe businesspeople on the job, interview businesspeople, and perform self-evaluations to assess career skills and interests.
- Developing Your Research Skills: Familiarizes students with a wide variety of business reference material and offers practice in developing research skills.
- Improving Your Tech Insights: Introduces students to such revolutionary developments as nanotechnology, location and tracking technologies, and assistive technologies for people with disabilities.