Integrated Advertising, Promotion, and Marketing Communications, 8th Edition
©2018 |Pearson | Available
MyLab
Kenneth E Clow, University of Louisiana at Monroe
Donald E Baack, Pittsburg State University
©2018 |Pearson | Available
MyLab
For courses in Advertising.
Integrated advertising and marketing communications taught through real-life application
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. This text covers advertising and promotions, the role of social media, blogs, mobile messaging, and other marketing tactics. To help students retain ideas, each chapter includes tools that allow students to apply concepts to real-ife situations. The 8th Edition includes extensive analysis of social media, Internet blogs, and mobile helping students understand the vital links marketers use to connect with consumers.
Reach every student by pairing this text with MyLab Marketing
MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Examining real-world experiences in communications
Reach every student by pairing this text with MyLab Marketing
MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Examining real-world experiences in communications
Reach every student by pairing this text with MyLab Marketing
MyLab™ Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Part I: The IMC Foundation
1. Integrated Marketing Communications
2. Brand Management
3. Buyer Behaviors
4. The IMC Planning Process
Part II: IMC Advertising Tools
5. Advertising Campaign Management
6. Advertising Design
7. Traditional Media Channels
Part III: Digital and Alternative Marketing
8. Digital Marketing
9. Social Media
10. Alternative Marketing
Part IV: IMC Promotional Tools
11. Database and Direct Response Marketing and Personal Selling
12. Sales Promotions
13. Public Relations and Sponsorship Programs
Part V: IMC Ethics, Regulation, and Evaluation
14. Relations and Ethical Concerns
15. Evaluating an Integrated Marketing Program
Format | Website | |
ISBN-13: | 9780135879436 | |
Online purchase price | $84.99 | |
Availability |
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Important: To use the test banks below, you must download the TestGen software from the TestGen website. If you need help getting started, read the tutorials on the TestGen site.
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2019 MyLab Marketing with Pearson eText -- Instant Access --for Integrated Advertising, Promotion, and Marketing Communications, 8th Edition
Clow & Baack
©2018
Format | Website | |
ISBN-13: | 9780135879436 | |
Online purchase price | $84.99 | |
Availability |
Live
|
Pearson offers special pricing when you package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson rep.
Format | Electronic Book | |
ISBN-13: | 9780136878834 | |
Online purchase price | $59.99 | Students, buy or rent this eText |
Availability |
Live
|
Format | Website | |
ISBN-13: | 9780135879436 | |
Online purchase price | $84.99 | Students, buy access |
Availability |
Live
|
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