Pearson Online Learning Services

Whether you’re just starting your online journey or you already have impressive offerings, we can help you serve more learners and strengthen your brand.

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Find resources to start and scale online programs—and fulfill your mission, your way.

Pearson Online Learning Services

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Where are you on your online learning journey?

Succeeding online is a journey. As you launch, grow, and evolve programs to meet learners' changing needs, you may find yourself going places and achieving things you never expected.

We’ve been in online learning for a long time, and we’re sharing some of what we’ve learned along the way — from both partners and students. Wherever you are in your journey, explore our resources — and come back often as we add more information.

Start: Prepare to go online

Resources for institutions in the early stages of building online programs.

A blonde woman is smiling while looking at the screen of a loptop computer. — How to communicate quality in your online programs

Use these four tactics from our instructional designer to help you attract and retain learners to your intentionally designed programs.

Developing compelling courses

Explore the diverse skillsets of a modern, online learning development team with this interactive infographic.

Marketing online programs

Marketing online programs has grown more complex and expensive. See what you can do to reach qualified students for your programs.

Help faculty succeed with online teaching

Give faculty the tools they need to be better online instructors and improve the learner experience.

Finding your best route to success

See how to think about the risks and become strategic about how you build and resource online programs and initiatives.

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Identifying growth opportunities and funding sources

Explore key considerations for choosing which programs to take online and the capital options to launch them.

Expand: Accelerate online program growth

Resources for institutions already operating online programs or courses, and ready to grow and scale.

Use “hub-and-spoke" to boost web leads

Master a proven SEO content strategy to reach more prospects for your online learning programs.

Engage learners with authentic assessment

Engage learners and communicate the value of your online learning courses through authentic assessments.

How ASU scaled online learning programs

See how Arizona State University sustains both growth and innovation, going from 6,000 to 47,000 online students, and from 33 to 243 managed online programs.

Keep nontraditional students enrolled and on track

Make your student support services team a retention engine for your institution with 10 tactics to keep nontraditional students engaged and on track.

Where should we grow and scale?

It’s easier to grow where demand is growing. Here’s current data about some key areas of employment growth.

Optimize conversion rates to improve performance

Get practical insights on conversion rate optimization from Senior Market Research Analyst Heather Clarke.

Transform: Reinvent online programs

Resources for institutions with extensive online learning experiences who want to reinvent their offerings for evolving audiences and workforce requirements.