Business & Economics

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Personalize the teaching and learning experience

Explore the latest digital resources designed to drive engagement in your courses and provide insight into student success.

MyLab^® for Business and Economics empower you to reach every student using trusted author content, interactive resources, and mobile-friendly eTexts to deliver a personalized learning experience.

Revel^® improves results by empowering students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment.

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No matter your classroom setting, Pearson eTexts are affordable and easy to use, helping keep students engaged and learning.

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Set students up for success with Data Analytics Projects in MyLab

Students get hands-on practice mining, analyzing, and reporting on data. Each project contains a list of requirements, a dataset, a tutorial video, and instructions for obtaining and using software. Watch our webinar on Implementing Data Analytics into Introductory Accounting

Featured course materials

*Managerial Accounting*

*Cainas, Jozsi & Pope*

Uses a data analytics approach to show students how to gather, process, and prepare useful information to assist management with key operational and strategic decisions

*Macroeconomics Interactive*

*Parkin, Bade & Sarbaum*

Breaks down challenging principles into smaller sections using evidence-based pedagogy, allowing students to work through problems and check understanding along the way

*Macroeconomics Updated Edition,* 8th Edition

*Hubbard & O'Brien*

Digital update includes fully revised content, figures, examples, and features that incorporate the effects of the recent global pandemic on households, firms, and economic policy

*Marketing: An Introduction,* 15th Edition

*Armstrong & Kotler*

An engaging and practical introduction to marketing that shows students how creating and capturing customer values drives effective marketing strategies

Explore all titles for every business and economics course in the curriculum.

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Affordable delivery

Save your students up to 80% by delivering your courseware through your institution’s day-one access model. This simple change can provide them with an equal opportunity to succeed right from the start in a format they prefer and at a price they can afford. Students no longer have to wait for financial aid or pay additional out-of-pocket expenses – they are ready when you are.

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