E-commerce 2018, 14th Edition
©2019 |Pearson | Available
Kenneth C. Laudon, New York University
Carol Guercio Traver, Azimuth Interactive
©2019 |Pearson | Available
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For courses in e-commerce.
An in-depth look into the evolving field of e-commerce
E-commerce 2018: business. technology. society provides students with a deep dive into the field of e-commerce. Authors Laudon and Traver focus on the most important concepts, terms, and empirical data to help give a comprehensive introduction to this constantly changing field. The textbook uses thought-provoking content and relevant references to teach students about how e-commerce is shifting the global economy. The authors reference big companies like Amazon, Facebook, Google, Twitter, and more to relate to readers. The 14th Edition features all new or updated opening, closing, and “Insight on” cases. Additionally, a new careers section has been added to the end of each chapter to help students prepare for corporate, working life.
Preface is available for download in PDF format.
This material is protected under all copyright laws, as they currently exist. No portion of this material may be reproduced, in any form or by any means, without permission in writing from the publisher.
Highlights the themes and importance of the changing industry of e-commerce
Provides students with real-life scenarios and references to help comprehension
Encourages students to continue learning and using critical thinking
Check out the preface for a complete list of features and what's new in this edition.
Highlights the themes and importance of the changing industry of e-commerce
Provides students with real-life scenarios and references to help comprehension
Encourages students to continue learning and using critical thinking
I. Introduction to E-commerce
1. The Revolution is Just Beginning
2. E-commerce Business Models and Concepts
II. Technology Infrastructure for E-commerce
3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
5. E-commerce Security and Payment Systems
III. Business Concepts and Social Ideas
6. E-commerce Marketing and Advertising Concepts
7. Social, Mobile, and Local Marketing
8. Ethical, Social, and Political Issues in E-commerce
IV. E-commerce in Action
9. Online Retail and Services
10. Online Content and Media
11. Social Networks, Auctions, and Portals
12. B2B E-commerce: Supply Chain Management and Collaborative Commerce
TestGen Computerized Test Bank for E-commerce 2018, 14th Edition
Laudon & Traver
©2019
Important: To use the test banks below, you must download the TestGen software from the TestGen website. If you need help getting started, read the tutorials on the TestGen site.
PowerPoint Presentation (Download only) for E-commerce 2018, 14th Edition
Laudon & Traver
©2019
Instructor's Resource Manual (Download only) for E-commerce 2018, 14th Edition
Laudon & Traver
©2019
Test Bank (Download only) for E-commerce 2018, 14th Edition
Laudon & Traver
©2019
Image Library for E-commerce 2018, 14th Edition
Laudon & Traver
©2019
Download Image Library (application/zip) (102.5MB)
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Laudon & Traver
©2019  | Pearson
Format | Adobe Reader | |
ISBN-13: | 9780134868066 | |
Online purchase price | $54.99 | Students, buy or rent this eText |
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Laudon & Traver
©2019  | Pearson  | 912 pp
Kenneth C. Laudon holds a BA in Economics from Stanford and a PhD from Columbia University. He is currently a Professor of Information Systems at New York University’s Stern School of Business, where he teaches courses on Managing the Digital Firm, Information Technology and Corporate Strategy, Professional Responsibility (Ethics), and Electronic Commerce and Digital Markets. Professor Laudon has authored twelve books dealing with electronic commerce, information systems, organizations, and society. He has also written over 40 articles about the social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology.
Professor Laudon’s current research is on the planning and management of large-scale information systems and multimedia information technology. He has received grants from the National Science Foundation to study the evolution of national information systems at the Social Security Administration, the IRS, and the FBI. His research focuses on enterprise system implementation, computer-related organizational and occupational changes in large organizations, changes in management ideology, changes in public policy, and understanding productivity change in the knowledge sector.
Professor Laudon has testified as an expert before the United States Congress, and has been a researcher and consultant to the Office of Technology Assessment (United States Congress), Department of Homeland Security, Office of the President, several executive branch agencies, and Congressional Committees. Professor Laudon also acts as an in-house educator for several consulting firms, and as a consultant on systems planning and strategy to several Fortune 500 firms.
Carol Guercio Traver is graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations, as well as small and medium-sized businesses, as an attorney with NYC law firm Proskauer Rose. Her expertise is in intellectual property law, technology law, Internet law, and privacy law, as well as general corporate law.
Along with Ken Laudon, Traver is co-founder of Azimuth Interactive. As one of the first “ed tech” firms, it is the creator of some of the first interactive software training and testing systems for higher education and corporate training. Today, Azimuth is a provider of digital media and publishing services for the education industry.
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