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Economic variables whose values are measured in goods are called:
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1. Introduction to Microeconomics
Introduction to Economics
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Age, gender, and income are all examples of ______ segmentation variables in economics.
A
psychographic
B
demographic
C
geographic
D
behavioral
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Understand that segmentation variables are characteristics used to divide a market into distinct groups of consumers with similar needs or behaviors.
Recognize that 'psychographic' segmentation refers to dividing the market based on lifestyle, personality, or values.
Know that 'geographic' segmentation divides the market based on location such as region, city, or climate.
Identify that 'behavioral' segmentation is based on consumer behaviors like usage rate, brand loyalty, or benefits sought.
Recall that 'demographic' segmentation uses characteristics such as age, gender, income, education, and family size to categorize consumers.
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