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Microeconomics Key Concepts and Principles

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  • Economics

    Economics is the study of how individuals and societies choose to use scarce resources provided by nature and previous generations.

  • Scarcity

    Scarcity is a situation where resources are insufficient to satisfy all wants at a zero price.

  • Microeconomics

    Microeconomics studies the functioning of individual industries and the behavior of individual decision-making agents like firms and households.

  • Macroeconomics

    Macroeconomics examines economic behavior of aggregates such as income, employment, output, and growth on a national scale.

  • Positive


    Positive economics makes testable statements about what is or will be. Normative economics involves value judgments about what should be.

  • Factors of Production

    natural resources; Labor: human effort; Capital: produced goods used to produce other goods, including physical and human capital.

  • Opportunity Cost

    is the value of the best alternative forgone when making a choice.

  • Three Main Economic Questions

    What to produce? How to produce? Who gets the products?

  • Types of Economies

    Command economy: central authority decides; Free market economy: markets decide; Mixed economy: combination of both.

  • Economic Model

    is a simplified representation of reality used to explain or predict economic behavior by isolating key variables.

  • Key Assumptions in Economics

    People are rational, decisions are made with available information, and ceteris paribus means all other things equal.

  • Sunk Costs

    are costs that cannot be recovered and should not affect current decisions.

  • Production Possibilities Frontier (PPF)

    shows all efficient combinations of two goods that can be produced with fixed resources and technology.

  • Marginal Rate of Transformation (MRT)

    MRT is the rate at which one good must be given up to produce an additional unit of another good; it equals the slope of the PPF.

  • Law of Increasing Opportunity Cost

    As production of a good increases, resources less suited to its production are used, increasing the opportunity cost.

  • Points Inside and Outside the PPF

    Points inside the PPF indicate inefficient resource use; points outside are unattainable with current resources.

  • Economic Growth and the PPF

    Economic growth shifts the PPF outward due to increased resources or improved technology.

  • Absolute Advantage

    A country has an absolute advantage if it can produce a good using fewer resources than another country.

  • Comparative Advantage

    A country has a comparative advantage if it can produce a good at a lower opportunity cost than another country.

  • Law of Demand

    There is an inverse relationship between price and quantity demanded, ceteris paribus.

  • Change in Quantity Demanded vs Change in Demand

    Change in quantity demanded is movement along the demand curve due to price change; change in demand is a shift of the curve caused by other factors.

  • Normal vs Inferior Goods

    Normal goods: demand increases as income rises; Inferior goods: demand decreases as income rises.

  • Complements and Substitutes

    Complements: goods used together; price increase in one decreases demand for the other. Substitutes: goods used in place of each other; price increase in one increases demand for the other.

  • Law of Supply

    There is a direct relationship between price and quantity supplied, ceteris paribus.

  • Change in Quantity Supplied vs Change in Supply

    Change in quantity supplied is movement along the supply curve due to price change; change in supply is a shift caused by other factors.

  • Causes of Supply Curve Shifts

    Changes in production costs, technology, number of firms, government policies, and weather can shift supply.

  • Market Equilibrium

    Equilibrium occurs where quantity demanded equals quantity supplied; no tendency for price to change.

  • Excess Demand and Excess Supply

    Excess demand (shortage) occurs when price is below equilibrium; excess supply (surplus) occurs when price is above equilibrium.

  • Market Demand and Supply Equations Example

    Given Qd=120-2P and Qs=-30+3P, equilibrium price \(P^*=30\) and quantity \(Q^*=60\).