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In the context of introduction to economics, what is the term for the practice of selling products in bulk to various outlets or retailers for onward sale?
A
Direct marketing
B
Franchising
C
Wholesaling
D
Retailing
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1
Understand the definitions of the given terms: Direct marketing refers to selling products directly to consumers without intermediaries.
Franchising is a business model where a franchisor grants the right to use its brand and sell its products or services to a franchisee.
Wholesaling is the practice of selling goods in large quantities to retailers or other outlets, who then sell them to the final consumers.
Retailing involves selling products directly to the final consumers, usually in smaller quantities.
Identify that the term describing selling products in bulk to retailers for onward sale is wholesaling.