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Microeconomics Key Concepts and Formulas

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  • Opportunity Cost

    Opportunity cost is the next-best alternative you give up when making a choice.

  • Law of Demand

    When price increases, quantity demanded decreases, and vice versa. This is a movement along the demand curve.

  • Change in Demand vs. Movement Along Demand Curve

    Own price change causes movement along the curve; other factors cause the entire demand curve to shift.

  • Normal vs. Inferior Goods

    Normal goods: Income ↑ → Demand ↑. Inferior goods: Income ↑ → Demand ↓.

  • Substitutes

    Goods used instead of each other. If price of one falls, demand for the other decreases.

  • Complements

    Goods usually bought together. If price of one rises, demand for the other decreases.

  • Law of Supply

    When price increases, quantity supplied increases, and vice versa. This is a movement along the supply curve.

  • Supply Shifters

    Include input prices, technology, prices of related goods, number of producers, and expectations.

  • Market Equilibrium

    Occurs where quantity demanded equals quantity supplied (Qd = Qs), setting the equilibrium price and quantity.

  • Shortage vs. Surplus

    Shortage: Qd > Qs, price below equilibrium.
    Surplus: Qs > Qd, price above equilibrium.

  • Consumer Surplus

    Difference between what buyers are willing to pay and what they actually pay: \(CS = \text{Willingness to Pay} - \text{Market Price}\).

  • Producer Surplus

    Difference between market price and minimum price sellers are willing to accept: \(PS = \text{Market Price} - \text{Minimum Acceptable Price}\).

  • Price Elasticity of Demand (PED)

    Measures responsiveness of quantity demanded to price changes: \(PED = \frac{\% \Delta Q_d}{\% \Delta P}\).

  • Midpoint Formula for % Change

    % Change in Quantity = (New Q − Old Q) ÷ [(New Q + Old Q) ÷ 2]; similarly for price.

  • Elastic, Inelastic, Unit Elastic Demand

    Elastic: |PED| > 1; Inelastic: |PED| < 1; Unit elastic: |PED| = 1.

  • What PED = −3 Means

    A 1% increase in price causes quantity demanded to decrease by 3%, showing high responsiveness.

  • Factors Increasing Demand Elasticity

    Luxuries, more substitutes, and longer time horizons make demand more elastic.

  • Perfectly Inelastic Demand

    Demand curve is vertical; quantity demanded does not change with price changes.

  • Price Elasticity of Supply (PES)

    Measures responsiveness of quantity supplied to price changes: \(PES = \frac{\% \Delta Q_s}{\% \Delta P}\).

  • Total Revenue and Elasticity

    Total Revenue = Price × Quantity. If demand is elastic, price ↑ → revenue ↓; if inelastic, price ↑ → revenue ↑.