객관식
The customer's view of price can be described by which of the following equations?
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5. Consumer and Producer Surplus; Price Ceilings and Floors
Consumer Surplus and Willingness to Pay
객관식
How did Apple address consumers' diminishing marginal utility for iPads in order to maintain sales and consumer surplus?
A
By introducing new features and regular product updates to increase perceived value
B
By limiting the availability of iPads to create artificial scarcity
C
By significantly lowering the price of all iPad models each year
D
By bundling iPads with unrelated products to force purchases
검증된 단계별 안내1
Step 1: Understand the concept of diminishing marginal utility, which means that as a consumer consumes more units of a product, the additional satisfaction (utility) gained from each extra unit tends to decrease.
Step 2: Recognize that to maintain sales and consumer surplus despite diminishing marginal utility, a firm must find ways to increase the perceived value of the product so that consumers continue to find it worthwhile to purchase.
Step 3: Analyze the options given: lowering prices significantly each year could reduce revenue and may not sustain perceived value; limiting availability to create scarcity affects supply but not utility directly; bundling with unrelated products may not increase the core product's utility.
Step 4: Identify that introducing new features and regular product updates effectively increases the product's utility by enhancing its capabilities and appeal, thus counteracting diminishing marginal utility.
Step 5: Conclude that by continuously innovating and updating the iPad, Apple maintains consumer interest and perceived value, which helps sustain sales and consumer surplus over time.
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