A pure monopoly is a price engaging in non-price competition.
A pure monopoly is a price maker and may engage in non-price competition such as advertising.
L&P Power is a natural monopoly. Why?
It supplies electricity efficiently due to high fixed costs and economies of scale.
A purely monopolistic firm has what market power?
It can set prices and restrict output due to lack of competition.
What happens to a monopoly's marginal revenue when it increases output?
A monopoly must lower its price to sell more units, so its marginal revenue decreases as output increases, unlike in perfect competition where price equals marginal revenue.
What is the shape of the demand curve facing a monopolist, and how does it differ from the demand curve in perfect competition?
The demand curve facing a monopolist is always downward sloping, reflecting the entire market demand for the unique good they supply. This differs from perfect competition, where individual firms face a perfectly elastic (horizontal) demand curve.