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  • What is Psychology?

    Psychology is the scientific study of behavior and mental processes, aiming to understand individuals and groups by establishing general principles and researching specific cases.

  • Four Goals of Psychology

    Describe behavior, Explain why it occurs, Predict when it will happen, and Control or modify behavior to improve outcomes or prevent negatives.

  • Warning Signs of Pseudoscience

    Includes psychobabble, reliance on anecdotal evidence, extraordinary claims without evidence, lack of connectivity to research, no self-correction, and absence of peer review.

  • Steps of the Scientific Method

    Formulate a research question, develop a hypothesis, design and conduct an experiment, analyze data, and draw conclusions.

  • Independent and Dependent Variables

    Independent Variable (IV): manipulated factor; Dependent Variable (DV): measured outcome in a study.

  • Types of Psychological Studies

    Case study (in-depth single subject), experimental research (manipulates variables), and correlational research (examines relationships without manipulation).

  • Neuron and Its Parts

    Neuron transmits information; parts include dendrites (receive signals), cell body (maintains health), axon (sends impulses), and axon terminals (release neurotransmitters).

  • Action Potential vs. Graded Potential

    Graded potential is proportional change in electrical charge; action potential is a rapid, all-or-nothing electrical impulse down the axon.

  • Natural Selection and Adaptation

    Natural selection favors traits enhancing survival and reproduction; adaptation refers to traits improving an organism's survival chances.

  • Classical Conditioning Key Terms

    UCS triggers UCR naturally; NS becomes CS after association; CS elicits CR; extinction weakens CR; generalization and discrimination affect responses.

  • Operant Conditioning Concepts

    Positive reinforcement adds stimulus to increase behavior; negative reinforcement removes stimulus to increase behavior; positive punishment adds stimulus to decrease behavior; negative punishment removes stimulus to decrease behavior.

  • Seven Sins of Memory

    Transience, absent-mindedness, blocking, misattribution, suggestibility, bias, and persistence describe common memory failures.

  • Counselling vs. Clinical Psychology

    Counselling psychology helps with everyday challenges and healthy growth; clinical psychology diagnoses and treats mental illnesses.

  • Gestalt Psychology Principle

    Focuses on perception as organized wholes; 'the whole is greater than the sum of its parts.'

  • Structuralism and Its Criticism

    Structuralism analyzes basic elements of thought via introspection; criticized for subjectivity and lack of generalizability.

  • Behaviourism Focus and Key Figures

    Studies observable behavior shaped by stimuli and reinforcement; key figures include Pavlov, Watson, and Skinner.

  • Functionalism Overview

    Focuses on the purpose of mental processes; William James emphasized adaptive functions influenced by Darwin.

  • Scientific Method Components

    Includes hypothesis (testable prediction), operational definitions (measurement criteria), theory (explanatory framework), observation, IV, and DV.

  • Control and Experimental Groups

    Control group does not receive treatment; experimental group does. Comparison isolates the effect of the independent variable.

  • Types of Experimental Designs

    Between-subjects (different groups), within-subjects (same group multiple times), factorial (multiple variables), quasi-experimental (no random assignment).

  • Misinformation, Disinformation, Malinformation

    Misinformation: false info without intent to deceive; disinformation: false info with intent to deceive; malinformation: true info shared to cause harm.

  • Concepts in Cognitive Psychology

    Concepts are mental groupings of similar objects, events, or ideas that help organize information and facilitate thinking.

  • Prototype Definition

    A prototype is the best or most typical example of a concept used for categorization.

  • The "g" Factor in Intelligence

    The general intelligence factor underlying all cognitive abilities, explaining why performance in different areas correlates.

  • Confirmation Bias and Satire

    Confirmation bias is seeking info that confirms beliefs; satire uses humor or irony to criticize or mock.

  • Heuristics: Availability, Representative, Anchoring

    Availability: judging by ease of recall; representative: judging by similarity to prototype; anchoring: relying on initial info.

  • Flynn Effect

    Observed rise in average IQ scores over time, influenced by education, nutrition, technology, and social changes.

  • Psychoanalytic Perspective

    Focuses on unconscious motives and early childhood; founded by Freud; psychoanalysis aims to gain insight into unconscious; limited by lack of empirical evidence.

  • Key Research by Pavlov, Watson, and Skinner

    Pavlov: classical conditioning with dogs; Watson: classical conditioning in humans (Little Albert); Skinner: operant conditioning with reinforcement and punishment.