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  • What is memory?

    Memory is the process of encoding, storing, and retrieving information.
  • What are the three stages of memory?

    Encoding (transforming info), Storage (maintaining info), and Retrieval (accessing info).
  • Define sensory memory.

    Brief storage of sensory information, lasting only a few seconds.
  • What is short-term memory?

    Temporary storage with limited capacity, about 7 items.
  • Describe long-term memory.

    Permanent storage with unlimited capacity.
  • What is explicit memory?

    Conscious recall of facts and events.
  • What is implicit memory?

    Unconscious recall of skills and procedures.
  • What is classical conditioning?

    Learning where a neutral stimulus becomes associated with a meaningful stimulus to elicit a conditioned response.
  • Define unconditioned stimulus (US).

    A stimulus that naturally elicits a response (e.g., food).
  • Define unconditioned response (UR).

    Natural reaction to the unconditioned stimulus (e.g., salivation).
  • What is a conditioned stimulus (CS)?

    A previously neutral stimulus that elicits a response after association with the US.
  • What is a conditioned response (CR)?

    Learned response to the conditioned stimulus.
  • What is acquisition in classical conditioning?

    The initial learning phase where the CS is paired with the US.
  • Define extinction in classical conditioning.

    Disappearance of the conditioned response when the CS is no longer paired with the US.
  • What is spontaneous recovery?

    Reappearance of the conditioned response after extinction.
  • Explain generalization in classical conditioning.

    Similar stimuli elicit the same conditioned response.
  • What is discrimination in classical conditioning?

    Ability to distinguish between different stimuli.
  • What is operant conditioning?

    Learning through consequences, such as rewards and punishments.
  • Define positive reinforcement.

    Adding a pleasant stimulus to increase behavior.
  • Define negative reinforcement.

    Removing an unpleasant stimulus to increase behavior.
  • What is punishment in operant conditioning?

    Adding or removing a stimulus to decrease behavior.
  • What is shaping in operant conditioning?

    Gradually guiding behavior toward a desired outcome.