Many people working in this industry have degrees. To improve your chances of gaining employment once you have graduated, consider doing a year in industry placement or internships while you are at university.

You could also demonstrate your digital media skills by writing for a student website or by creating apps or websites in your own time. If marketing is your thing, think about doing a degree that is accredited by the Chartered Institute of Marketing.

Case study

Emma Dalzell

There are no specific industry qualifications required for our company; however, most of our team have relevant degrees or are studying for a degree.

Emma Dalzell, Bare Bones Media

Example jobs

You may need to work up to some of these example jobs.

App developer
Develops apps for mobile phones and tablet computers, using computer code.

Production assistant
Supports the production of digital content – for example, by getting graphics ready for a website.

Forensic computer analyst
Investigates computer-based crime.

Multimedia programmer
Creates innovative digital products using specialist creative and technical skills.

Creative director
Oversees an organisation’s digital media strategy - requires lots of experience.

Usability specialist
Makes sure that digital media is right for the customer or audience by analysing how it is used.

Things you need to know

Typical working conditions

  • You will be office-based.
  • Depending on your role, you may need to visit clients.
  • You may be expected to work late on occasion to meet project deadlines.

Qualifications needed

  • For careers such as app developer, forensic computer analyst and multimedia programmer, employers may ask for a postgraduate degree
  • For other jobs, the majority of degrees will be suitable but most require both creative and technical skills.
  • Being able to show you have enthusiasm and relevant experience is also important.

Career path

  • Expect to start at the bottom and work your way up. Experience is really important if you want to progress.
  • It is likely that you will move into management roles as you gain experience.
  • Digital media skills are in demand in lots of other industries, so you may want to move into another area.
  • Belonging to a professional institute keeps you up to date with changes and opportunities in your field.

Useful links

Pearson is not responsible for content on external websites.

Creative Skillset

Information about careers in areas including games and VFX

Computer Forensics World

A community of professionals involved in the digital forensics industry


Interactive exercises to help you learn how to code