The role of English proficiency in a global organization

Pearson Languages
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Reading time: 4 minutes

To compete in the modern business space, many organizations are shifting to a more global way of working.

The COVID-19 pandemic accelerated digital transformation and globalization across industries but, as many businesses look now to sustaining future growth, the question is: what powers a successful, global organization?

Why English proficiency is key to unlocking international success

According to Pearson’s 2022 Power Skills Survey, one of the biggest factors in effective workplace globalization is the use of English as a common language. The report states “Adopting a common language and ensuring that the entire workforce can access it has become more important than ever before.”

It points to statistics from rising economies in Southeast Asia, showcasing the strength of English use and their respective booming industries:

  • In Indonesia, Southeast Asia’s largest economy in terms of GDP, the service sector employs nearly half of the country’s local workforce.
  • In Thailand, nearly 60% of the country’s GDP is generated by tourism and export-oriented production. Vietnam, one of APAC’s fastest-growing markets and a rising manufacturing powerhouse, counts the US among its top trading partners.
  • The Philippines’ business process outsourcing (BPO) sector, a key pillar of the country’s economy, employs 1.3 million people.

The power of effective communication

Pearson’s 2022 Power Skills Survey is a drop in the ocean of reports hailing effective communication as one of the top factors to both personal and business success. Good communicators have been linked to higher performance in school, at work and in their personal lives. It is no surprise then that good communicators are highly sought after by talent recruiters.

With many businesses moving to hiring outside of traditional location boundaries, more languages are inevitable in the workplace. So, can good communication transcend language barriers?

As the statistics gathered by the Power Skills Survey show, there is evidence that sharing one common language, and therefore enabling more effective communication, can improve business opportunities, workforce growth and ultimately the economy. In the survey report, Norlida Azmi, Group Chief People Officer at Axiata, said:

“Communication is a critical skill that sets the foundation for not only leadership competencies, such as people management and coalition building, but also for wider and effective stakeholder management in the ecosystem – communicating with our shareholders, customers and the communities that we operate in.”

English: the official language of business

While communication for globalization can look different for different markets, the English language is recognized as the prevailing choice for multinational companies. The Harvard Business Review says:

“The need to tightly coordinate tasks and work with customers and partners worldwide has accelerated the move toward English as the official language of business.”

So, with businesses now fighting to grow in a global marketplace, unlocking the power of the English language is crucial to success.

Assessing English proficiency within your organization

The survey shows that many organizations have work to do in this area, even if they view strong English proficiency as extremely important to their roles. It details the current state of assessing candidates’ English language proficiency and the percentage of organizations that have strategies in place to upskill their employees English proficiency. Both leave room for improvement.

According to the survey, the number one way talent acquisition managers test English language skills is at the interview (58%), although 37% aren't measuring English language skills at all. This can be problematic later down the line, as not all four language skills (reading, writing, speaking and listening) will be accurately represented in an interview.

Meanwhile, 27% of businesses use computer-based tests and 14% use paper-based tests to assess English language proficiency. By getting standardized test results, talent managers can more accurately assess if candidates’ English proficiency is suitable for the role, making for more confident and successful hires.

Strategies for English upskilling

Talent managers can also pass on these insights to learning and development managers to help them implement effective English language upskilling programs. While this investment can empower employees to perform better in their new role, it may also improve employee retention and even lead to succession and impact business growth.

 Whether organizations choose to hire new talent with higher levels of English proficiency or invest in learning and development programs to build their employees’ language skills, there are tools available to help.

Pearson Language Solutions for Work enables talent and learning and development managers to fast-track and simplify their recruitment and training processes, giving you total confidence that your candidates and employees have the English language skills to drive your business forward. Find the best language assessment and learning solutions for your organization here.

Drive your business forward with language training

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Find out more about how language training and assessment can drive your business forward by checking out our resources for HR professionals, including articles, whitepapers and research.

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    The study surveyed around 70 business and talent leaders across India to assess how they see the future of global workforces evolve and unpacked trends on how companies are driving productivity.

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    The Pearson Power Skills report contextualized this need for skilling by identifying communication and collaboration as pivotal soft skills required to build a capable workforce across India and APAC. For companies hoping to accelerate growth through a productive global workforce, the need for developing these soft skills rises exponentially.

    For around 56% of leaders interviewed, the right learning certification and skill building programs enabled them to improve business performance. This was closely followed by creating the right employee experience and increasing inclusivity.

    The rise of skilling and certification needs echoes a business concern common to companies with global workforces: to accelerate growth and leverage post-pandemic consumer behavior shifts to build more profitable business processes. Focusing on building communication and collaboration is central to this.

    Previous studies noted that communication and collaboration remained vital soft skills for companies across APAC to develop. And with good reason. With its impact felt across different aspects of an employee's journey, the focus on building communication and collaboration is imperative.

    Around 60% of companies reported that communication and collaboration helped them:

    • Improve employee performance
    • Increase engagement levels
    • Increase cross-functional work
    • Improve retention

    Building the right skilling pedagogies

    When it comes to top talent challenges among global workforces, the lack of communication and collaboration as an essential part of teams remains an important challenge. Over 45% of companies today state this as a pivotal barrier. Another 47% of companies stated the difficulty in reskilling remains concerning.

    The solution: new, more relevant learning pedagogies that address the skilling needs.

    The right pedagogies also help raise performance and drive workforce productivity.

    Besides focusing on developing managers to lead global teams, for over 58% of companies, providing bespoke learning opportunities is key to their ability to solve future uncertainty and raise employee productivity.

    This need to adopt bett­er skilling methods is driven by many who find themselves in uncertain waters. The study found that over 77% of companies identified skill gaps bett­er and provided more relevant learning opportunities as a top learning priority.

    Having the right learning pedagogies that enable tracking and impactful, new-age interventions targeted to improve communication skills is the need of the hour. The study found that the ability to work cohesively in a global work sett­ing depended crucially on how easily different teams can communicate with each other.

    Assessments and hiring for success

    To ensure the success of learning tools and goals related to communication and collaboration, companies also need to consider another key component of their talent management process: whom they hire.

    As recruitment becomes a key HR function, companies with globally distributed and diverse workforces today need to hire individuals who fit their culture and can upskill quickly. Therefore, it's no surprise that the top hiring priorities for companies in the coming year are:

    1. Assessing candidates’ ability to learn new skills
    2. Assessments to gauge job and culture fit
    3. Better engagement and experience

    While building the right communication skills focuses on enabling learners to gauge the nuances of a global work sett­ing and enhance their proficiency in the language, how companies hire proves to be equally important.

    Platforms such as Versant by Pearson prove vital tools for assessing job fit and communication skills, enabling companies with global workforces to hire those who meet their requirements. While new-age learning techniques help address gaps and spur productivity by enhancing communication and collaboration skills, ensuring the right candidates are hired greatly improves the ROI and impact of such skilling programs.

    Driving skills forward to help recruit, develop and retain talent

    The future of global workforces is increasingly dependent on how successfully they can communicate and collaborate with each other. While once considered skills that were good to have, they have risen to the forefront of business demand.

    There is a clear demand for bett­er assessment and learning tools that enable companies to hire and train bett­er. Companies with a global workforce today require personalized learning programs that leverage the latest tech solutions like generative AI, immersive learning, and greater ROI and impact tracking. The diversity of a global workforce throws up newer challenges, and as companies expand, having the right tools – that address both hiring and learning needs – can greatly improve how HR leaders create impact.

    With varying expectations and aspirations, aligning company needs with those of the employee is critical for success.

    Those who focus on building the right communication and collaboration capabilities within their global workforces today stand bett­er prepared to tackle business challenges and drive productivity.

    Investing in the right learning pedagogies and addressing communication concerns thus have a direct impact on how productive global workforces are. The new skilling agenda of focusing on communication and collaboration is today driven by a need to channel diverse workforces to tackle business uncertainty.

    A defining factor of how companies ensure a productive future is by building the right hiring and learning capabilities that address the new skilling agenda.

    To find out more about this study, download the full report here.

    Pearson works with over 2,000 leading enterprises around the world, helping them to diagnose skills gaps, identify learning pathways and interventions, and mobilize their workforces through verifiable skill credentials.