English for employability: Why teaching general English is not enough

Ehsan Gorji
Ehsan Gorji
A teacher stood at the front of the class talking to her class
Reading time: 4 minutes

Many English language learners are studying English with the aim of getting down to the nitty-gritty of the language they need for their profession. Whether the learner is an engineer, a lawyer, a nanny, a nurse, a police officer, a cook, or a salesperson, simply teaching general English or even English for specific purposes is not enough. We need to improve our learners’ skills for employability.

The four maxims of conversation

In his article Logic and Conversation, Paul Grice, a philosopher of language, proposes that every conversation is based on four maxims: quantity, quality, relation and manner. He believes that if these maxims combine successfully, then the best conversation will take place and the right message will be delivered to the right person at the right time.

The four maxims take on a deeper significance when it comes to the workplace, where things are often more formal and more urgent. Many human resources (HR) managers have spent hours fine-tuning workplace conversations simply because a job candidate or employee has not been adequately educated to the level of English language that a job role demands. This, coupled with the fact that many companies across the globe are adopting English as their official corporate language, has resulted in a new requirement in the world of business: mastery of the English language.

It would not be satisfactory for an employee to be turned down for a job vacancy, to be disqualified after a while; or fail to fulfil his or her assigned tasks, because their English language profile either does not correlate with what the job fully expects or does not possess even the essential must-have can-dos of the job role.

How the GSE Job Profiles can help

The Job Profiles within the Global Scale of English (GSE) Teacher Toolkit can help target those ‘must-have can-dos’ related to various job roles. The ‘Choose Learner’ drop-down menu offers the opportunity to view GSE Learning Objectives for four learner types: in this case, select ‘Professional Learners’. You can then click on the ‘Choose Job Role’ button to narrow down the objectives specific for a particular job role – for example, ‘Office and Administrative Support’ and then ‘Hotel, Motel and Resort Desk Clerks’.

Then, I can choose the GSE/CEFR range I want to apply to my results. In this example, I would like to know what English language skills a hotel desk clerk is expected to master for B1-B1+/GSE: 43-58.

Screenshot of gse toolkit

When I click ‘Show Results’, I am presented with a list of 13 learning objectives in the four skills of reading, listening, speaking and writing. For example:

  • Speaking: Can suggest a resolution to a conflict in a simple negotiation using fixed expressions. (B1+/GSE 53)
  • Reading: Can understand clearly written, straightforward instructions on how to use a piece of equipment. (B1/GSE 46)

Concentrating on specific skills

The Professional section of the GSE Teacher Toolkit also has the option to select learning objectives according to a specific business skill. Consider this scenario: Ms. Lahm is an HR manager at the imaginary LydoApps company, which designs and sells computer programs and apps in Germany. She already knows her team has the following English language profile:

Team 1

English language profile: GSE 10-42 / <A1-A2+

Number of employees: 15

Nationality: German

Department: Print programs

Team 2

English language profile: GSE 10-42 / <A1-A2+

Number of employees: 12

Nationality: German

Department: Packages

Team 3

English language profile: GSE 10-50 / B1

Number of employees: 9

Nationality: German

Department: Customer care

Team 4

English language profile: GSE 10-50 / B1

Number of employees: 5

Nationality: German

Department: Design engineering  

Team 5

English language profile: GSE 10-58 / B1+

Number of employees: 3

Nationality: German

Department: Overseas  

Ms. Lahm wishes to critically check what skills her Customer Care employees need to answer telephone calls in English. She selects ‘Business Skills’ and then ‘Telephoning’, with a GSE/CEFR range of 10-50.

Ms Lahm now has 28 GSE Learning Objectives related to English telephoning, for example:

  • Can introduce themselves on the phone and close a simple call. (A2/GSE 33)
  • Can ask for repetition or clarification on the phone in a simple way. (A2/GSE 35)
  • Can answer simple work-related questions on the phone using fixed expressions. (A2+/GSE 40)
  • Can use simple appropriate language to check that information has been understood on the phone. (B1/GSE 45)

Ms. Lahm can now use these GSE Learning Objectives to help organize her current team and recruit new colleagues with the appropriate skills for the job.

Try out the GSE Teacher Toolkit today

The GSE Teacher Toolkit is a fantastic resource when it comes to teaching English. General English is often not enough – and it can be daunting for teachers when they are faced with the whole of the language to teach.

Both teachers and HR managers can use the Job Profiles feature of the GSE Teacher Toolkit to examine more than 200 jobs for their English language profile and, by targeting these specific language functions, can prepare students for their chosen careers and recruit candidates with the level of English required to successfully perform a given job.

More blogs from Pearson

  • A teacher stood in front of a whiteboard teaching a class
    Lesson tips for Special Educational Needs
    Por Richard Cleeve
    Reading time: 5 minutes

    Creating an inclusive classroom is essential for helping every student reach their full potential. Students with Special Educational Needs (SEN) and neurodiverse learners bring unique strengths, perspectives and ways of thinking to the classroom. However, many teachers feel unsure about how to adapt lesson plans to effectively meet diverse learning needs.

    By implementing inclusive teaching strategies, educators can create engaging learning environments that support students with ADHD, dyslexia, autism spectrum disorder (ASD), anxiety disorders and other learning differences. These approaches not only benefit neurodiverse learners but often improve engagement and outcomes for the entire class.

    Drawing on insights from experienced SEN Coordinator James Laidler, this post explores practical lesson planning strategies that can help teachers create more accessible, supportive and effective learning experiences. Many of these tips are also great for keeping all students engaged, SEN or otherwise.

    Defining Special Educational Needs

    A child has Special Educational Needs (SEN) if they have a learning difficulty or disability that calls for special educational provision. Learners with conditions such as autistic spectrum disorder (ASD), attention deficit hyperactivity disorder (ADHD), dyslexia, dyspraxia or anxiety disorders come under this framework.

    Inclusive lesson tips for neurodiverse students

    Although teachers want to create inclusive lessons, many feel ill-equipped to support neurodiverse students. To help, James offers some tips for lesson planning that aim to turn learning diversities into strengths.

    Attention Deficit Hyperactivity Disorder (ADHD)

    ADHD is a condition that can include symptoms such as inattentiveness, hyperactivity and impulsiveness. Students with this disorder may have a short attention span, constantly fidget or act without thinking.

    Lesson tips for ADHD students:

    Movement breaks – Students with ADHD may struggle to sit still for extended periods of time. Include short breaks in your lessons that offer them the opportunity to get up and move around at regular intervals.

    Group work – To keep learners active and engaged, include group work in class. This means they don’t have to focus on the board for too long.

    Dramatize lessons – A really effective activity is to bring drama into the classroom. For example, students can act out role plays or other fun drama-based activities. It keeps them motivated, holds their attention and can be fun for all of the class.

    Dyslexia

    Dyslexia primarily affects the skills involved in accurate and fluent reading and spelling. It may affect a person’s phonological awareness, verbal memory and verbal processing speed.

    Lesson tips for dyslexic students:

    Visual aids – Learners with dyslexia tend to have excellent visual memories. Try bringing in pictures to illustrate ideas or add them to lengthy texts to help students when doing reading comprehension exercises.

    Font and spacing – When setting reading tasks, simply changing the font, enlarging the font size and double-spacing are hugely beneficial to dyslexic students. Simply adapting the text can make their learning experience much easier.

    Text-to-speech software – Using specialized text-to-speech software often provides significant support to those who struggle with reading or digesting text on computer screens. Tools such as ClaroRead or Kurzweil 3000 can help improve accessibility.

    Autism Spectrum Disorder (ASD)

    ASD is a developmental condition that involves challenges in social interaction, speech and nonverbal communication, as well as restricted or repetitive behaviors. The severity of symptoms is different in each person.

    Lesson tips for ASD students:

    Encourage systematic skills – Often students with ASD may be more systematic than other students. This means they favor routines, regular processes and predictable activities. Try bringing out these skills by asking students to spot patterns, analyze numbers or evaluate data.

    Talk about interests – Autistic students may have specific interests they love to research. Engage them by getting them to talk about their hobbies or ask students to create projects on a topic they choose that they can present to the class.

    Teaching online or blended learning – If you have a learner who is struggling socially at school, it may be an option to include hybrid or blended learning. This takes away some of the social and emotional challenges of school and people interaction, which can benefit ASD students.

    Anxiety Disorders

    Anxiety disorders differ from normal feelings of nervousness or anxiousness. They involve intense fear or anxiety that can significantly affect a student’s ability to learn. This condition has become increasingly common in young people and can impact concentration, participation and confidence in the classroom.

    Lesson tips for students with anxiety disorders:

    Changing language and terminology – Our education system is often highly exam-driven, which can create stress for students. By offering reassurance, guidance and motivation, teachers can help reduce feelings of anxiety.

    Talk openly – Encourage learners to discuss their feelings if they are struggling. They can do this with you, a classmate or a support worker at the school. If they open up to you, focus on strategies to combat negative feelings and emotions.

    Mindfulness techniques – Try adding five minutes at the start of the day for guided meditation or breathing exercises. This can help students begin the day in a calm and relaxed manner.

  • Teenage students looking at a phone together outside
    Six easy ways to learn English
    Por Steffanie Zazulak
    Reading time: 3 minutes

    Learning English can open doors to better career opportunities, travel experiences and global communication. However, staying motivated while learning a new language can sometimes be challenging. The good news is that there are many easy ways to learn English that fit into your daily routine.

    Whether you're a beginner or looking to improve your fluency, these practical English learning tips will help you build confidence and develop your speaking, listening, reading and vocabulary skills faster.

    1. Play word games to build your English vocabulary

    One of the most enjoyable ways to learn English is through word games. Games like Scrabble, Words With Friends, crossword puzzles and word search apps can help you expand your English vocabulary while having fun.

    Word games encourage you to think in English, recognize spelling patterns and learn new words naturally. If you're studying with friends or classmates, make it a regular activity to practice together and challenge each other's vocabulary skills.

    Benefits:

    • Improves vocabulary retention
    • Enhances spelling skills
    • Makes learning English enjoyable
  • A teacher working on a interactive whiteboard and students raising their hands
    Universal Design for Learning (UDL) in language education
    Por Charlotte Guest
    Reading time: 5 minutes

    Language classrooms are naturally diverse. Some students are confident speakers but struggle with writing. Others may be multilingual learners, students with learning differences or learners who simply need more time and support. Universal Design for Learning (UDL) offers a practical framework for meeting these varied needs without creating separate lessons for every student.

    UDL was developed by CAST, a nonprofit organization focused on education research and development, and is based on the idea that barriers to learning often exist in the design of instruction rather than in the learners themselves. Instead of expecting all students to learn in the same way, UDL encourages teachers to provide flexible pathways that help everyone access and engage with learning. According to CAST's overview of UDL , UDL aims to improve learning for all students through flexible goals, methods, materials and assessments.

    The three core principles of UDL

    At the heart of UDL are three principles that help teachers design more inclusive learning experiences.

    1. Multiple means of engagement

    This principle focuses on motivation and participation. Students are more likely to learn when they see value in what they are doing and have some choice in how they learn.

    In a language classroom, this might include:

    • Allowing students to choose discussion topics related to their interests
    • Using authentic materials such as podcasts, songs, news articles or social media posts
    • Offering different levels of challenge within the same activity

    When students feel connected to the content, they are more willing to take risks and use the target language. The CAST UDL Guidelines provide detailed recommendations for increasing learner engagement and motivation.

    2. Multiple means of representation

    Students do not all process information in the same way. UDL encourages teachers to present information through different formats so that learners have several ways to understand new content.

    For language teachers, this could mean:

    • Combining written text with audio recordings
    • Using images, diagrams, gestures and videos to support comprehension
    • Pre-teaching key vocabulary before introducing a complex reading task
    • Providing transcripts for listening activities

    These supports are not only beneficial for students with identified learning needs; they often improve comprehension for the entire class. CAST's guidance on representation highlights how varied formats can support learner understanding.

    3. Multiple means of action and expression

    Students should have different opportunities to demonstrate what they know. Traditional language assessments often favor a narrow set of skills, but learners may show understanding in many ways.

    Examples include:

    • Recording an oral presentation instead of delivering it live.
    • Creating a video, podcast or digital story.
    • Participating in an interview or conversation.
    • Producing written work using supportive technologies.

    The learning objective remains the same, but students have more than one way to demonstrate achievement. The educational resource Understood.org explains this principle in its guide to UDL.

    Why UDL matters in language education

    Language learning involves reading, writing, listening, speaking, vocabulary development and cultural understanding. Because so many skills are involved, barriers can emerge in different places for different learners. UDL helps teachers anticipate these differences and design lessons that provide access from the start rather than adding accommodations later.

    Research from CAST suggests that designing for learner variability benefits all students, not just those with identified educational needs. This is particularly relevant in language classrooms, where students often have diverse linguistic backgrounds, proficiency levels and learning preferences.

    Importantly, UDL is not about creating separate lessons for every learner. Instead, it is about building flexibility into lesson design so that a wider range of students can participate successfully.

    UDL strategies for language teachers

    If you are new to UDL, start small. Consider adding one or two flexible options to your existing lessons.

    Here are a few simple ideas:

    • Provide both written and spoken instructions.
    • Use captions on videos whenever possible.
    • Offer vocabulary lists with visuals and examples.
    • Allow students to choose between speaking or writing for some tasks.
    • Include collaborative and independent learning opportunities.
    • Use digital tools that support translation, text-to-speech or speech-to-text functions.
    • Clearly communicate learning goals before each lesson.

    For additional classroom examples, CAST's UDL Guidelines website contains guidance that teachers can adapt across different age groups and language-learning contexts.