Harness the power of English for a global competitive edge

Samantha Ball
A group of business people sat together at a desk
Reading time: 7 minutes

How does increasing English proficiency drive international growth? Read on to find out how future-focused business leaders are gaining a competitive edge globally by investing in English language training.

The link between English language proficiency and global business growth is indisputable, and this presents leaders with an exciting opportunity to gain a competitive advantage.

3 ways English skills gives your company a competitive edge
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We know that English is the universal language of business, and globally, one in four of us speaks it to at least a useful level – that’s 1.75 billion of us. And not just in person either – it’s also the language of emerging technologies and the internet, with almost 60% of all online content being in English.

Groundbreaking research has underpinned the importance of English at work. Pearson’s global research report, How English empowers your tomorrow, reveals stark figures confirming the vital role of English in business.

Key statistics from the research

  • 80% of all respondents say that there is a connection between English ability and earning potential.
  • 88% of employees think that the importance of English will continue to grow in the next five years.
  • 92% of Gen Z respondents said English for work will become increasingly important in 5 years’ time.
  • 51% of respondents are learning English to access a wider range of roles and, more specifically, access to roles that pay more.
  • Over 40% are learning English to help mitigate the impact of Artificial Intelligence (AI) and technology on their jobs.

 Advances in technology, including a huge leap forward in AI, along with better connectivity, improved education, more outsourcing, political shifts and expanded customer bases have all played their part in transforming the international business landscape.

These trends are generating more international opportunities than ever before, but only the businesses that can effectively operate across borders will benefit. Business leaders are responding by promoting English as the common language among diverse, global teams.

Better English has multiple benefits for your business, which cannot be overstated. Let’s look at some of the leading benefits of investing in English language training for your team.

1. Stronger English means stronger teams

When employees are empowered to improve their workplace English skills, an uptick in confidence can be seen not only in their communication but also across a full spectrum of other skills. English proficiency powers a multitude of soft skills including emotional intelligence (EQ), innovation, diversity of thinking, creativity, collaboration and adaptability at work. This is especially important in promoting collaboration across hybrid/remote teams that are often operating across borders and different time zones.

Higher-order cognitive skills such as complex problem-solving, originality, fluency of ideas and active learning are the currency of the future, and high-performing teams tend to demonstrate these skills in abundance.

Investing in your team’s English proficiency has the power to strengthen teams, bolster teamwork and drive productivity. Takenobu Miki, TORAIZ Inc. President, Japan, says:

“Being able to speak English is directly linked to success in international business settings and is essential for communicating with people from diverse cultures and backgrounds. Proficiency in English can also expand our career possibilities and open up new professional opportunities.”

2. Stronger English means united teams

Using one common language among teams and ensuring employees feel comfortable and confident in their English proficiency brings everyone together.  A sense of unity and shared understanding will infiltrate every aspect of their work and will also feed into better cross-cultural understanding and greater awareness of cultural nuances.

This will have a positive effect on diversity, equity and inclusion (DE&I) initiatives across your business and contribute towards a healthy culture of learning. All this can only lead to more cooperation and collaboration, a greater sense of belonging and a common drive to achieve shared goals.

3. Stronger English means a better customer experience

Whether your customer base is established all around the world or you’re breaking into new markets, English proficiency is key to success.

With better English skills, all the outward-facing functions of your business will benefit. This includes your sales team, who will feel empowered in every interaction with a new business prospect. Your customer support team will be able to deliver next-level aftercare service to your customer base. Your marketing team will have improved language skills which they can use to broaden your reach and build brand awareness across multiple countries and cultures.

No matter the team they belong to, better English skills will help your employees build strong and reciprocal strategic relationships, including with suppliers and other important external stakeholders.

4. Stronger English means attracting and retaining top talent

Recruitment and talent acquisition leaders are improving their own English language proficiency to access wider, more diverse talent pools and identify candidates with strong English skills. Offering language training as an employee benefit signals to candidates their future employer’s commitment to ongoing professional development. This not only increases the number of suitable candidates per role, but also improves retention rates once the position has been filled.

According to the Harvard Business Review:

“To ensure that you are hiring the best people, you may need to accept some limitations on language capabilities and be prepared to provide training to meet both global and local language needs.”

Pearson’s Power Skills report states that 58% of hiring managers currently test potential candidates' English language skills at the interview stage to ensure that they can seamlessly integrate into the corporate culture. Increasing numbers of recruiters are incorporating language assessment in their hiring practices and advertising language training as a key benefit of a role.

You won’t just attract the top talent, but you’ll retain it, too. It’s well known that job satisfaction is a key driver of good staff retention and engagement. Pearson's research has identified a clear correlation between job satisfaction and level of English proficiency, with a 24-point difference between those with the lowest and highest levels of English. Indeed, candidates themselves understand the importance of language proficiency in the context of a global marketplace. They’re taking a proactive approach by using language assessment tools to provide evidence of their English proficiency as part of their job search.

Eva Lopez, Learning and Development Associate, Publicis Global Delivery, says:

Our workforce consists mostly of Generation Z and Millennials, and we want to retain this talent. We designed our Learning and Development program with English language training at its core, to meet both the business need to improve our employees’ use of English at work, and to improve staff retention by offering language training as a benefit.”

5. Stronger English means better upskilling

In addition to soft skills, English is a vital core skill that enables learning hard technical skills, especially across the IT, technology, innovation and engineering sectors. Frequently the training required for technical skills is either in English, or the programs themselves incorporate English.

The conversation around the future of a global workplace can focus on automation making workers obsolete, but Pearson’s Future of Skills research reveals a different picture – only one in five workers are in occupations that will shrink. The future is about leveraging both human and machine capabilities so they can work together. That means human skills – the ones that machines can’t replicate – are in increasing demand.

Our global research report, How English empowers your tomorrow, urges leaders to take action:

“Employees are craving language training at work and employers ignore this request at their peril. They risk losing their talent to the 30% of organizations that have taken this employee feedback on board.”

6. Stronger English means new opportunities

Along with attracting new talent, English proficiency gives leaders the chance to offer their current workforce more opportunities for growth and career development. Internal talent can be nurtured and promoted to international roles, meaning there’s less risk of them moving on.

As well as opportunities for individuals, a collective proficiency in English positions your business favorably when it comes to seizing emerging market opportunities as they arise, wherever in the world they are.

CEO of EduGuide, Isaac Johnson, says:

“English is an essential skill for the future. English language training around the world has never been in such high demand. High-quality English training that uses technology to personalize learning should be the standard for every HR department and educational institution.”

A team adept in English is strategically positioned to capitalize on new prospects, regardless of their location. English is the core strength that gives your organization a competitive edge over your rivals.

So, with English proficiency delivering all these benefits and more, how do you implement language training in your own organization?

Show employees you’re committed to building a culture of learning by implementing a plan and letting the team know that you’re invested in their English language proficiency.

We’ve developed a handy step-by-step guide on how to implement English language training in your organization which will help you get started. Increasing numbers of recruiters are moving to a formalized, computer-based test such as Versant by Pearson for a more inclusive, business-relevant assessment of English ability levels. Then, Learning and Development managers are implementing programs to upskill all employees in business English, using relevant platforms such as Mondly by Pearson.

Find out more about how we can support your organization’s international growth with Pearson Language Solutions for Work.

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    Green education: Integrating sustainability into English lessons
    提交者 Charlotte Guest
    Reading time: 5 minutes

    If you teach English, you already know the subject is secretly a life skills course in disguise. You don’t just teach grammar and essays; you teach students how to notice, question, empathize, argue, imagine and make meaning. That’s exactly why English is one of the most natural places to weave in sustainability.

    Green education doesn’t have to mean swapping your entire curriculum for climate documentaries or forcing every creative writing prompt to involve melting ice caps. It can be quieter (and often more powerful): selecting texts with environmental angles, inviting students to think critically about the language used in climate communication, and encouraging them to write for real audiences and with real-world stakes.

    Below are ways to integrate sustainability into English lessons while still meeting literacy goals, plus a note on using AI consciously – because even our digital tools come with an environmental footprint.

    1. Start with “green reading”: texts that open doors, not close them

    The simplest entry point is text selection. Sustainability themes appear across genres and time periods, and you can choose materials that fit your students’ maturity level and your existing curriculum goals.

    Ideas to try:

    • Short stories that explore human-nature relationships, scarcity, or future societies shaped by environmental change.
    • Poetry that foregrounds place, seasons, biodiversity or loss. Nature poetry is an easy bridge into imagery, tone and figurative language.
    • Nonfiction articles on fast fashion, food waste, wildfires, local conservation projects or “greenwashing” in advertising.
    • Speeches and opinion pieces that let students analyze rhetoric, claims, evidence, emotional appeals and bias.

    A useful approach is to build a “paired text” routine: pair a literary text with a current nonfiction piece. Students can practice comparative analysis while also seeing how themes evolve from art into public discourse.

    2. Teach language as power: sustainability is a rhetoric unit waiting to happen

    Sustainability conversations are full of persuasive language, sometimes honest, sometimes manipulative. That makes them perfect material for rhetoric and media literacy.

    Mini-lessons you can try:

    • Greenwashing detective work: bring in ads or brand sustainability statements. Ask: What claims are being made? What evidence is offered? What’s vague? What’s measurable?
    • Framing and connotation: compare “climate change” vs. “climate crisis,” “carbon-neutral” vs. “net zero,” “natural” vs. “organic.” What do these terms imply and who benefits?
    • Tone analysis: how do different outlets report the same environmental story? Neutral? Alarmist? Dismissive? Hopeful? Students can annotate for diction and bias.

    This helps students become more thoughtful readers and more ethical communicators, two outcomes worth aiming for even when the topic isn’t sustainability.

    3. Make writing real: sustainability projects with authentic audiences

    When students feel their writing has a purpose beyond “hand it in, get a grade”, quality and investment usually rise. Sustainability offers plenty of authentic writing opportunities, even at a small scale.

    Writing tasks that work well:

    • Letters or emails to the school administration proposing a realistic change (recycling signage, reducing single-use plastics at events, a second-hand uniform swap).
    • Op-eds for the school newsletter on an issue students care about (food waste in the cafeteria, bus vs. car drop-offs, energy use).
    • Instructional writing: “How to…” guides for greener habits (thrifting, repairing clothes, reducing digital clutter).
    • Podcast scripts or short documentary-style narration about a local environmental story.

    The trick is to keep the scope manageable. Sustainability writing doesn’t need to save the planet; it needs to strengthen students’ ability to argue clearly, use credible evidence and write with voice.

    4. Use storytelling to build empathy and avoid burnout

    Many students feel overwhelmed by environmental news. English teachers are well placed to counter “doom fatigue” by using narrative, especially stories that hold complexity.

    Try prompts that balance realism with agency:

    • Write a scene where a character makes a small decision that has ripple effects.
    • Create a “future news report” set 20 years from now, showing both challenges and adaptations.
    • Write from a non-human perspective (a river, an old tree, an urban fox) to practice voice and point of view.

    The goal isn’t to sugarcoat realities, but to make room for imagination and nuance: people can be contradictory; systems shape choices; hope can be practical, not sentimental.

    5. Build sustainability into routine classroom habits (so it’s not just a topic)

    Sometimes, green education is less about what you teach and more about how the classroom runs.

    Small changes can become teachable moments:

    • Encourage digital submissions only when they truly help, and be mindful of unnecessary printing (but also avoid assuming digital is “free”; more on that below).
    • Reuse materials. Create a “paper bank” for scrap writing and drafting.
    • Do a short “language + environment” warm-up once a week: a new word (like “circular economy” or “biodiversity”) used in a sentence, then discussed for nuance.

    When sustainability becomes the norm rather than a special unit, students absorb it as part of everyday thinking.

    6. A necessary addition: conscious use of AI (because it has an environmental cost)

    AI can be a helpful classroom tool, especially for brainstorming, drafting models, generating sentence stems or supporting students who struggle to start. But it’s worth naming what often stays invisible: AI requires energy. Data centers, model training and even repeated daily queries contribute to electricity and water use, depending on how systems are cooled and powered.

    That doesn’t mean “never use AI”. It means modelling the same critical thinking we want students to use everywhere else: use it with intention.

    Practical guidelines for greener, more ethical AI use:

    • Use AI when it replaces a bigger footprint. For example, generating one strong mentor text instead of printing five random worksheets.
    • Batch tasks. One well-planned prompt is better than ten quick “try again” prompts.
    • Teach prompt discipline. Have students plan what they want first, then query once. This improves learning and reduces unnecessary use.
    • Be transparent. Treat AI like a tool with trade-offs: useful, imperfect and not environmentally neutral.
    • Prioritize human thinking. AI should support reading and writing, not replace the process that actually builds skill.

    Framing AI this way turns it into another sustainability lesson: every choice. digital or physical, has a cost, and responsible people learn to weigh trade-offs.

    English is where sustainability becomes personal

    Sustainability isn’t only a science topic; it’s a human story. It’s about values, choices, culture, language, power and the way we imagine the future. English teachers already teach students how to read between lines and write with purpose. Integrating eco-conscious tasks simply gives those skills somewhere urgent and real to land.

    Start small: a poem, a paired article, a writing task with an authentic audience, a quick discussion about greenwashing, a mindful approach to AI. Over time, your classroom can become a place where students don’t just learn English, they learn how to speak for the world they’re growing up in.

  • A man with headphones on listening and smiling while he sits on a sofa
    11 great English-language song lyrics
    提交者 Steffanie Zazulak
    Reading time: 5 minutes

    What is it about music that helps boost your English skills, confidence and pronunciation? A song can provide an emotional connection between the music and the listener, providing learners with new ways to express their feelings. Music and rhythm have also been shown to benefit memorization, which is a key component of learning.
    Here are some of our favorite lyrics to some of our favorite songs:

    1. The Beatles – Blackbird

    The Beatles are the best band to help you learn English. There are many Beatles songs with catchy melodies and simple lyrics, but Blackbird captures the Fab Four at their most poetic:
    Blackbird singing in the dead of night
    Take these broken wings and learn to fly
    All your life
    You were only waiting for this moment to arise

    2. The Cure – Friday I’m In Love

    This song is a great way to help learn the days of the week (that may be obvious). Love is also a very popular English word, so this one is for all the romantics out there.

    Always take a big bite
    It’s such a gorgeous sight
    To see you eat in the middle of the night

    3. Ed Sheeran – Thinking Out Loud

    Another one for the lovers: Ed’s heartfelt lyrics usually do well on the mainstream pop charts; he's one of the world's most popular songwriters. In this ballad, he tells the sweet story of long-time love.

    Take me into your loving arms
    Kiss me under the light of a thousand stars
    Place your head on my beating heart

  • Children and teacher looking at a tablet smiling and laughing in the classroom
    Incorporating reflection activities to kickstart the New Year
    提交者 Charlotte Guest
    Reading time: 5 minutes

    A new calendar year offers a natural reset, an opportunity for your learners to pause, look back and lean forward with purpose. Reflection isn’t just a feel-good exercise; it’s a powerful learning accelerator. It helps students consolidate knowledge, develop metacognition and set actionable goals. It also helps you, the teacher, gain insights into what’s working, what needs adjustment and how to sustain momentum. Below are activities that fit into real classrooms and real schedules, with variations for different age groups and subject areas.

    Why start with reflection?

    Reflection builds self-awareness and agency. When students name what they’ve learned and where they want to grow, they’re more likely to persevere and achieve. For you, structured reflection provides a clearer picture of learning gaps and strengths, enabling intentional planning. Think of these routines as small investments that pay off in greater engagement, clearer goals and smoother instruction all year long.

    Quick wins you can do in one class period

    Rose–Thorn–Bud

    • Purpose: Recognize successes ("rose"), challenges ("thorn") and emerging opportunities ("bud").
    • How-to: Give students three sticky notes or three boxes on a digital form. Prompt: “One thing that went well last term”, “One challenge I faced”, “One idea I want to try”.
    • Teacher moves: Sort responses to identify class-wide trends. Celebrate roses. Normalize thorns with a growth mindset. Turn buds into a short list of new strategies to try together.
    • Variations: Pair-share for younger grades; content-specific (rose = strategy that helped with fractions, thorn = multi-step problems, bud = practice with word problems).

    Start–Stop–Continue

    • Purpose: Turn reflection into immediate behavior and study habits.
    • How-to: Ask students to list one habit to start, one to stop, and one to continue this term. Provide sentence stems: “I will start…”, “I will stop…”, “I will continue… because…”
    • Teacher moves: Have students star the one they’ll commit to this week and set a check-in date. Invite a brief self-assessment after two weeks.
    • Variations: Subject-specific (start annotating texts, stop cramming, continue reviewing notes nightly).

    3–2–1 Learning snapshot

    • Purpose: Capture key learning quickly.
    • How-to: Prompt with “three concepts I understand now”, “two questions I still have” and “one resource or strategy that helped me learn”.
    • Teacher moves: Use the “two questions” to plan mini-lessons or office-hours topics. Share a class list of “one resource” to build a peer-sourced toolkit.
    • Tools: Paper exit tickets or a quick digital form, whatever is easier and quicker for you. 

    Peer reflection interviews

    • Purpose: Build belonging and metacognition through conversation.
    • How-to: In pairs, students ask: “What’s one thing you’re proud of from last term?”, “When did you feel stuck – and how did you get unstuck?”, “What’s a goal you have for this month?”
    • Teacher moves: Teach active listening (eye contact, paraphrasing) and capture themes. Close with a 2-minute write: “One insight I gained from my partner.”
    • Variations: Record short audio or video reflections for classes using multimedia tools.

    Two stars and a wish (Portfolio refresh)

    • Purpose: Reflect using evidence.
    • How-to: Students choose two artifacts from last term to highlight ("stars") and one area to improve ("wish"). They attach a brief reflection: what it shows and why it matters.
    • Teacher moves: Model with your own sample. Provide a rubric for reflective depth (specificity, evidence, next steps).
    • Variations: Early grades can draw or use photos; older students link to digital artifacts.

    Deeper dives for week-one routines

    Personal learning timeline

    • Purpose: See growth over time and connect effort to outcomes.
    • How-to: Students draw a timeline of the term: key topics, pivotal moments, breakthroughs, setbacks and supports that helped. They mark future milestones: “By Week 4, I will…”
    • Teacher moves: Guide students to identify strategies that worked (study groups, retrieval practice), then add them to their plan. Create wall or digital gallery for optional sharing.
    • Extension: Have students revisit the timeline mid-term to add new milestones.

    Goal-setting conferences

    • Purpose: Craft specific, measurable goals with support.
    • How-to: Provide a short goal sheet: “My priority skill”, “Evidence I’ll use”, “Daily/weekly actions”, “Support I need”, “Check-in date”.
    • Teacher moves: Rotate through 3-minute conferences to coach students toward clarity and feasibility. Encourage process goals (such as practicing 10 minutes daily) alongside performance goals.
    • Variations: Small-group coaching if individual conferences aren’t feasible; student-led with peer feedback for time efficiency.

    Class norms refresh (Community agreements)

    • Purpose: Re-center your classroom culture.
    • How-to: Invite students to propose two norms that helped learning and one to adjust. Synthesize into 5–7 concise agreements.
    • Teacher moves: Co-create routines that enact the norms (silent start, exit reflections, peer tutoring). Post and practice with brief weekly check-ins.
    • Equity lens: Ensure norms protect voice and belonging, not just compliance.

    Make it stick: Implementation tips

    • Keep it short and regular. Even just 5–10 minutes a week builds powerful habits.
    • Use sentence stems to reduce cognitive load: “A strategy that helped me was…”, “Next time I’ll try…”
    • Celebrate progress. Highlight student reflections that show growth, not just perfection.
    • Close the loop. Bring reflections back into instruction: “I noticed many of you asked about synthesizing sources—let’s start with a mini-lesson.”
    • Make it visible. A reflection wall or digital board keeps goals at the forefront.

    Inclusive informed considerations

    • Offer multiple modalities: writing, drawing, audio or a private form. Choice increases safety and authenticity.
    • Normalize struggle and curiosity. Use language that validates effort: “Challenges are data, not defects”.
    • Protect privacy. Invite, but don’t require, public sharing. Summarize themes anonymously.

    Using tools you already have

    Many of you use courseware, dashboards and assessment reports. Use them to ground reflection in evidence:

    • Pull a quick progress report to anchor 3–2–1 reflections in actual performance trends.
    • Use item analysis to identify common thorns and plan targeted practice.
    • Invite students to look at their data with you during goal-setting conferences.

    A quick start plan for week one

    • Day 1: Rose–Thorn–Bud plus a short norms refresh.
    • Day 2: 3–2–1 Learning Snapshot tied to last term’s key skills.
    • Day 3–4: Goal-setting conferences; peers do Two Stars and a Wish.
    • Day 5: Personal Learning Timeline and a brief share-out; set check-in dates.

    Reflection is a powerful tool. Begin small, stay consistent and let students’ feedback guide you. With clear prompts, support and the right tools, including Pearson’s, you can turn New Year’s energy into steady progress for your class.