Comprehensive coverage of Operations Management with 7 business analytic modules at the end of the text help students understand how OM affects society and their lives.
· Updated - All content is contemporary and familiarizes students with current trends and practices in operations management today.
· New - 46 Author-created Video Cases (5 of which are new to the 13th Edition) help students see what goes on behind the scenes when they attend a concert or major sporting event, purchase a bag of Frito-Lay potato chips, buy a meal at an Olive Garden or a Hard Rock Cafe, place an order through Amazon.com, board a cruise on Celebrity Cruises, Inc., enter a hospital for medical care, and more.
· New - OM in Action boxes help students better see and understand operations in action within a variety of industries.
· New - A brand new chapter, Applying Analytics to Big Data in OM (Module G), provides info on data management, data visualization, and predictive and prescriptive business analytics tools. Students learn about heat maps, conditional formatting for cleaning data, pivot tables, and more, while numerous exercises strengthen their Excel skills and show them the power of using Excel with big data.
Integrated tools and resources help solve teaching and learning challenges.
· New - Learning Objectives outline what students should know after reading the chapter, helping them to take ownership of their learning.
· New and Updated - Figures and Tables highlight important information on globalization, employment, world trade, product life cycle changes, and more. These exhibits also appeal to visual learners.
· End-of-Chapter Rapid Reviews capture the essence of the material, helping students study and learn the concepts more effectively. This detailed, yet concise, summary of the main points and equations in the chapter helps students prepare for homework, exams, and lectures. Rapid Reviews also include key chapter terms and a self-test, with questions linked to the learning objectives in the chapter.
· Author Comments point out why a particular section, figure, or table is important, helping students better understand key information and concepts.
· An Ethical Dilemma offers broad coverage of ethics as it applies to OM, and can be used for classroom discussion or homework.
· Jay, Barry, & Chuck’s OM companion blog (heizerrenderOM.wordpress.com) contains teaching tips, highlights of OM items in the news (along with class discussion questions and links), video tips, guest posts by instructors using the text, and much more to help instructors teach the OM course.
Prepare students for the workforce by helping them sharpen their critical-thinking and problem-solving skills
· New - Discussion Questions provide opportunities for students to challenge their knowledge and enhance their skills, and can be used to facilitate class discussion or for homework assignments.
· New - Hundreds of Homework, Quiz, and Exam Problems range from easy to challenging (denoted by one to four dots) and provide students with even more opportunity for extra practice. The approximately 200 new problems found in this edition also give instructors a broad selection of problems to choose from for homework, quizzes, and exams -- without reusing the same set from semester to semester.
o Updated - For this edition, several HUNDRED new algorithmic problems and concept questions have been added to Pearson MyLab Operation Management.
· New - Videos from recent graduate students feature young professionals talking about their jobs in the sphere of operation management functions and their tips for success. Each is tied to a specific chapter and accompanied by multiple-choice quizzes that may be assigned to students.
· Problem-solving software, available on the text’s companion website, http://www.pearsonglobaleditions.com/ and Pearson MyLab Operation Management, helps students enhance their problem-solving skills.
o POM for Windows software is a powerful tool for easily solving OM problems. Its 24 modules can be used to solve most of the homework problems in the text.
o Microsoft® Excel OM is the Heizer/Render/Munson exclusive, user-friendly Excel add-in. Excel OM automatically creates worksheets to model and solve problems. Users select a topic from the pull-down menu, fill in the data, and then Excel displays and graphs (where appropriate) the results. This software is great for student homework, what-if analysis, or classroom demonstrations.
MyLab™ Operations Management is not included. Students, if Pearson MyLab Operation Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Operation Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
· Teach your course your way: Your course is unique. So whether you’d like to build your own assignments, teach multiple sections, or set prerequisites, MyLab gives you the flexibility to easily create your course to fit your needs.
o New - Pearson eText is a simple-to-use, mobile-optimized, personalized reading experience available within MyLab. It lets students highlight, take notes, and review key vocabulary all in one place -- even when offline. Seamlessly integrated videos and other rich media engage students and give them access to the help they need, when they need it. Educators can easily share their own notes with students so they see the connection between their eText and what they learn in class.
· Empower each learner: Each student learns at a different pace. Personalized learning pinpoints the precise areas where each student needs practice, giving all students the support they need -- when and where they need it -- to be successful.
o Dynamic Study Modules use the latest developments in cognitive science and help students study chapter topics by adapting to their performance in real time.
o With Learning Catalytics™, you’ll hear from every student when it matters most. You pose a variety of questions that help students recall ideas, apply concepts, and develop critical-thinking skills. Your students respond using their own smartphones, tablets, or laptops.
· Deliver trusted content: You deserve teaching materials that meet your own high standards for your course. That’s why we partner with highly respected authors to develop interactive content and course-specific resources that you can trust -- and that keep your students engaged.
o Operations Management Simulations give students hands-on experience in real-world roles, helping them make decisions, think critically, and link course concepts to on-the-job applications
Improve student results: When you teach with MyLab, student performance often improves. That’s why instructors have chosen MyLab for over 15 years, touching the lives of over 50 million students
