E-Commerce 2021: Business, Technology, and Society, 16th edition

  • Kenneth C. Laudon, 
  • Carol Guercio Traver

Your access includes:

  • Search, highlight, notes, and more
  • Easily create flashcards
  • Use the app for access anywhere
  • 14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Learn more, spend less

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place

  • Easily continue access

    Keep learning with auto-renew

Overview

E-commerce 2021: Business, Technology, and Society provides you with an in-depth introduction to e-commerce. The text offers coverage of key concepts and the latest empirical and financial data. You'll benefit from hundreds of examples of companies such as Facebook®, Google®, Amazon®, Uber® and WhatsApp® that illustrate how e-commerce is altering business practices and driving shifts in the global economy.

The entire 16th Edition has been updated through October 2020, and includes current coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. Each chapter features job postings from online companies for entry-level positions with guidance that will help you apply course knowledge to likely interview questions.

Published by Pearson (July 27th 2021) - Copyright © 2022

ISBN-13: 9780136931829

Subject: Microsoft Office Applications

Category: E-Commerce 2021: Business, Technology and Society

Overview

PART 1: INTRODUCTION TO E-COMMERCE

  1. The Revolution Is Just Beginning
  2. E-commerce Business Models and Concepts

PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE

  1. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
  2. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  3. E-commerce Security and Payment Systems

PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES

  1. E-commerce Marketing and Advertising Concepts
  2. Social, Mobile, and Local Marketing
  3. Ethical, Social, and Political Issues in E-commerce

PART 4: E-COMMERCE IN ACTION

  1. Online Retail and Services
  2. Online Content and Media
  3. Social Networks, Auctions, and Portals
  4. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Your questions answered

Pearson+ is your 1-stop shop with eTextbooks, study tools and exam prep features designed to help students get better grades in college. eTextbooks come with built-in tools that simplify studying, like flashcards, audiobook and search. Pearson+ also features Channels, which includes practice problems, study guides, Q&A with experts, video lessons that help you understand tricky topics and more—all in one place. Channels can be purchased separately or added on to your eTextbook at the time of purchase as part of the Study & Exam Prep Pack.

A Pearson eTextbook is an easy-to-use digital version of your book for class that includes upgraded study tools to help you learn how you learn best. Use enhanced search to find what you need within your eTextbook, highlight and make notes to mark important info, generate flashcards to test your knowledge, and use audio to listen to the text. Every feature is designed to help you learn more efficiently and get results. Plus, you can learn on the go with the Pearson+ app. Find this and more in your eTextbook, available in Pearson+.

The Study & Exam Prep Pack includes practice problems, study guides, Q&A with experts, Channels video lessons that help you understand tricky topics and more. It can be added on to your eTextbook or your MyLab and Mastering learning platform at the time of purchase.

Your eTextbook subscription gives you access for 4 months. You can make a one‑time payment for the initial 4‑month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4‑month term ends. You can turn on auto‑renew in My account at any time to continue your subscription before your 4‑month term ends.

When you purchase an eTextbook subscription, it will last 4 months. You can renew your subscription by selecting Extend subscription on the Manage subscription page in My account before your initial term ends.

If you extend your subscription, we'll automatically charge you every month. If you made a one‑time payment for your initial 4‑month term, you'll now pay monthly. To make sure your learning is uninterrupted, please check your card details.

To avoid the next payment charge, select Cancel subscription on the Manage subscription page in My account before the renewal date. You can subscribe again in the future by purchasing another eTextbook subscription.

Channels is a video platform with thousands of explanations, solutions and practice problems to help you do homework and prep for exams. Videos are personalized to your course, and tutors walk you through solutions. Plus, interactive AI‑powered summaries and a social community help you better understand lessons from class.

Channels is an additional tool to help you with your studies. This means you can use Channels even if your course uses a non‑Pearson textbook.

When you choose a Channels subscription, you're signing up for a 1‑month, 3‑month or 12‑month term and you make an upfront payment for your subscription. By default, these subscriptions auto‑renew at the frequency you select during checkout.

When you purchase a Channels subscription it will last 1 month, 3 months or 12 months, depending on the plan you chose. Your subscription will automatically renew at the end of your term unless you cancel it.

We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details.