E-Commerce 2021: Business, Technology, and Society, 16th edition

  • Kenneth C. Laudon, 
  • Carol Guercio Traver

Your access includes:

  • Search, highlight, and take notes
  • Easily create flashcards
  • Use the app for access anywhere
  • 14-day refund guarantee

$10.99per month

4-month term, pay monthly or pay $43.96

Learn more, spend less

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Special partners and offers

    Enjoy perks from special partners and offers for students

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place

  • Easily continue access

    Keep learning with auto-renew


E-commerce 2021: Business, Technology, and Society will help you master the many ways e-commerce is altering business practices and driving shifts in the global economy. You'll focus on key concepts and the latest empirical and financial data for an in-depth look at e-commerce today. The text is grounded in hundreds of examples from companies, such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat®. Each case study brings a key concept to life for a more memorable, relevant learning experience.

The 16th Edition has been updated through October 2020. It includes the latest insights concerning privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Published by Pearson (July 27th 2021) - Copyright © 2022

ISBN-13: 9780136931829

Subject: Management Information Systems

Category: Electronic Commerce

Table of contents

Brief Contents


  1. The Revolution Is Just Beginning
  2. E-commerce Business Models and Concepts


  1. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
  2. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  3. E-commerce Security and Payment Systems


  1. E-commerce Marketing and Advertising Concepts
  2. Social, Mobile, and Local Marketing
  3. Ethical, Social, and Political Issues in E-commerce


  1. Online Retail and Services
  2. Online Content and Media
  3. Social Networks, Auctions, and Portals
  4. B2B E-commerce: Supply Chain Management and Collaborative Commerce

Your questions answered

Pearson+ is your one-stop shop, with eTextbooks and study videos designed to help students get better grades in college.

A Pearson eTextbook is an easy‑to‑use digital version of the book. You'll get upgraded study tools, including enhanced search, highlights and notes, flashcards and audio. Plus learn on the go with the Pearson+ app.

Your eTextbook subscription gives you access for 4 months. You can make a one‑time payment for the initial 4‑month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4‑month term ends. You can turn on auto‑renew in My account at any time to continue your subscription before your 4‑month term ends.

When you purchase an eTextbook subscription, it will last 4 months. You can renew your subscription by selecting Extend subscription on the Manage subscription page in My account before your initial term ends.

If you extend your subscription, we'll automatically charge you every month. If you made a one‑time payment for your initial 4‑month term, you'll now pay monthly. To make sure your learning is uninterrupted, please check your card details.

To avoid the next payment charge, select Cancel subscription on the Manage subscription page in My account before the renewal date. You can subscribe again in the future by purchasing another eTextbook subscription.

Channels is a video platform with thousands of explanations, solutions and practice problems to help you do homework and prep for exams. Videos are personalized to your course, and tutors walk you through solutions. Plus, interactive AI‑powered summaries and a social community help you better understand lessons from class.

Channels is an additional tool to help you with your studies. This means you can use Channels even if your course uses a non‑Pearson textbook.

When you choose a Channels subscription, you're signing up for a 1‑month, 3‑month or 12‑month term and you make an upfront payment for your subscription. By default, these subscriptions auto‑renew at the frequency you select during checkout.

When you purchase a Channels subscription it will last 1 month, 3 months or 12 months, depending on the plan you chose. Your subscription will automatically renew at the end of your term unless you cancel it.

We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details.