E-Commerce 2021: Business, Technology, and Society, 16th edition
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E-commerce 2021: Business, Technology, and Society will help you master the many ways e-commerce is altering business practices and driving shifts in the global economy. You'll focus on key concepts and the latest empirical and financial data for an in-depth look at e-commerce today. The text is grounded in hundreds of examples from companies, such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat®. Each case study brings a key concept to life for a more memorable, relevant learning experience.
The 16th Edition has been updated through October 2020. It includes the latest insights concerning privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.
Published by Pearson (July 27th 2021) - Copyright © 2022
Subject: Management Information Systems
Category: Electronic Commerce
Table of contents
PART 1: INTRODUCTION TO E-COMMERCE
- The Revolution Is Just Beginning
- E-commerce Business Models and Concepts
PART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE
- E-commerce Infrastructure: The Internet, Web, and Mobile Platform
- Building an E-commerce Presence: Websites, Mobile Sites, and Apps
- E-commerce Security and Payment Systems
PART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES
- E-commerce Marketing and Advertising Concepts
- Social, Mobile, and Local Marketing
- Ethical, Social, and Political Issues in E-commerce
PART 4: E-COMMERCE IN ACTION
- Online Retail and Services
- Online Content and Media
- Social Networks, Auctions, and Portals
- B2B E-commerce: Supply Chain Management and Collaborative Commerce
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