E-Commerce 2021: Business, Technology, and Society, 16th edition

  • Kenneth C. Laudon, 
  • Carol Guercio Traver

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E-commerce 2021: Business, Technology, and Society will help you master the many ways e-commerce is altering business practices and driving shifts in the global economy. You'll focus on key concepts and the latest empirical and financial data for an in-depth look at e-commerce today. The text is grounded in hundreds of examples from companies, such as Facebook®, Google®, Twitter®, Amazon®, Pinterest®, eBay®, Uber®, WhatsApp®, and Snapchat®. Each case study brings a key concept to life for a more memorable, relevant learning experience.

The 16th Edition has been updated through October 2020. It includes the latest insights concerning privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property.

Published by Pearson (July 27th 2021) - Copyright © 2022

ISBN-13: 9780136931829

Subject: Management Information Systems

Category: Electronic Commerce

Table of contents

Brief Contents


  1. The Revolution Is Just Beginning
  2. E-commerce Business Models and Concepts


  1. E-commerce Infrastructure: The Internet, Web, and Mobile Platform
  2. Building an E-commerce Presence: Websites, Mobile Sites, and Apps
  3. E-commerce Security and Payment Systems


  1. E-commerce Marketing and Advertising Concepts
  2. Social, Mobile, and Local Marketing
  3. Ethical, Social, and Political Issues in E-commerce


  1. Online Retail and Services
  2. Online Content and Media
  3. Social Networks, Auctions, and Portals
  4. B2B E-commerce: Supply Chain Management and Collaborative Commerce

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