Public Speaking: An Audience-Centered Approach, 11th edition

  • Steven A. Beebe, 
  • Susan J. Beebe

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Public Speaking: An Audience-Centered Approach offers practical guidance to help speakers connect with their listeners. By focusing on the dynamics of diverse audiences, ethics, and communication apprehension, the text prepares you to give speeches while keeping your listeners foremost in mind.

Published by Pearson (July 14th 2021) - Copyright © 2021

ISBN-13: 9780137497966

Subject: Communication

Category: Public Speaking

Table of contents


1. Speaking With Confidence
1.1 What is Public Speaking?
1.2 Why Study Public Speaking?
1.3 The Rich Heritage of Public Speaking
1.4 The Communication Process
1.5 Improving Your Confidence as a Speaker

2. Presenting Your First Speech
2.1 Consider Your Audience
2.2 The Audience-Centered Speechmaking Process

3. Speaking Freely and Ethically
3.1 Speaking Freely
3.2 Speaking Ethically
3.3 Speaking Credibly

4. Listening to Speeches
4.1 Overcoming Barriers to Effective Listening
4.2 How to Become a Better Listener
4.3 Improving Critical Listening and Thinking Skills
4.4 Analyzing and Evaluating Speeches

5. Analyzing Your Audience
5.1 Gathering Information about Your Audience
5.2 Analyzing Information about Your Audience
5.3 Adapting to Your Audience
5.4 Analyzing Your Audience before You Speak
5.5 Adapting to Your Audience as You Speak
5.6 Analyzing Your Audience after You Speak

6. Developing Your Speech
6.1 Select and Narrow Your Topic
6.2 Determine Your Purpose
6.3 Develop Your Central Idea
6.4 Generate and Preview Your Main Ideas

7. Gathering and Using Supporting Material
7.1 Sources of Supporting Material
7.2 Research Strategies
7.3 Types of Supporting Material
7.4 The Best Supporting Material

8. Organizing and Outlining Your Speech
8.1 Organizing Your Main Ideas
8.2 Organizing Your Supporting Material
8.3 Organizing Your Presentation for the Ears of Others. Signposting
8.4 Outlining Your Speech

9. Introducing and Concluding Your Speech
9.1 Purposes of Introductions
9.2 Effective Introductions
9.3 Purposes of Conclusions
9.4 Effective Conclusions

10. Using Words Well. Speaker Language and Style
10.1 Differentiating Oral and Written Language Styles
10.2 Using Words Effectively
10.3 Adapting Your Language Style to Diverse Listeners
10.4 Crafting Memorable Word Structures

11. Delivering Your Speech
11.1 The Power of Speech Delivery
11.2 Methods of Delivery
11.3 Characteristics of Effective Delivery
11.4 Rehearsing Your Speech. Some Final Tips
11.5 Delivering Your Speech
11.6 Responding to Questions

12. Using Presentation Aids
12.1 Types of Presentation Aids
12.2 Using Computer-Generated Presentation Aids
12.3 Guidelines for Developing Presentation Aids
12.4 Guidelines for Using Presentation Aids

13. Speaking to Inform
13.1 Informative Speech Topics
13.2 Strategies to Enhance Audience Understanding
13.3 Strategies to Maintain Audience Interest
13.4 Strategies to Enhance Audience Recall
13.5 Developing an Audience-Centered Informative Speech

14. Understanding Principles of Persuasive Speaking
14.1 The Goals of Persuasion
14.2 How Persuasion Works
14.3 How to Motivate Listeners
14.4 How to Develop Your Audience-Centered Persuasive Speech

15. Using Persuasive Strategies
15.1 Enhancing Your Credibility
15.2 Using Reasoning and Evidence
15.3 Using Emotional Appeals
15.4 Strategies for Adapting Ideas to People and People to Ideas
15.5 Strategies for Organizing Persuasive Messages

16. Speaking for Special Occasions and Purposes
16.1 Public Speaking in the Workplace
16.2 Ceremonial Speaking
16.3 After-Dinner Speaking. Using Humor Effectively


A. Speaking in Small Groups
1. Solving Problems in Groups and Teams
2. Leading Small Groups

B. Mediated Public Speaking
1. Mediated Communication. An Introduction
2. Types of Online Presentations
3. Audience
4. Preparing for Your Online Presentation
5. Rehearsing Your Online Presentation
6. Delivering or Recording Your Online Presentation
7. Online Etiquette. Digital Citizenship

C. Speeches for Analysis and Discussion
1. I Have a Dream. Martin Luther King Jr.
2. Inaugural Address. John F. Kennedy
3. Address to the Nation. George W. Bush
4. Audio and Video Manipulation. Suchinder Kalyan

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