Public Speaking: An Audience-Centered Approach, 11th edition

  • Steven A. Beebe, 
  • Susan J. Beebe

Choose the option that's right for you

$9.99 / mo

4-month term, pay monthly or pay $39.96

Enjoy these features

  • Up to 2 devices
  • Discounted tutor access
  • Exclusive offers

$14.99 / mo

4-month term, pay monthly or pay $59.96

Enjoy these features

  • Up to 2 devices
  • Discounted tutor access
  • Exclusive offers

Learn more, spend less

  • Study smarter, not harder

    Save time with study tools in your eTextbook

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Learn anytime, anywhere

    Get the app to access your eTextbook whenever you need it

  • Make it your own

    Your notes. Your highlights. Your eTextbook

  • Find it fast

    Quickly navigate your eTextbook with search

Overview

Public Speaking: An Audience-Centered Approach offers practical guidance to help speakers connect with their listeners. By focusing on the dynamics of diverse audiences, ethics, and communication apprehension, the text prepares you to give speeches while keeping your listeners foremost in mind.

Published by Pearson (July 14th 2021) - Copyright © 2021

ISBN-13: 9780137497966

Subject: Communication

Category: Public Speaking

Table of contents

Table of Contents

  1. Speaking With Confidence
    • 1.1 What is Public Speaking?
    • 1.2 Why Study Public Speaking?
    • 1.3 The Rich Heritage of Public Speaking
    • 1.4 The Communication Process
    • 1.5 Improving Your Confidence as a Speaker
  2. Presenting Your First Speech
    • 2.1 Consider Your Audience
    • 2.2 The Audience-Centered Speechmaking Process
  3. Speaking Freely and Ethically
    • 3.1 Speaking Freely
    • 3.2 Speaking Ethically
    • 3.3 Speaking Credibly
  4. Listening to Speeches
    • 4.1 Overcoming Barriers to Effective Listening
    • 4.2 How to Become a Better Listener
    • 4.3 Improving Critical Listening and Thinking Skills
    • 4.4 Analyzing and Evaluating Speeches
  5. Analyzing Your Audience
    • 5.1 Gathering Information about Your Audience
    • 5.2 Analyzing Information about Your Audience
    • 5.3 Adapting to Your Audience
    • 5.4 Analyzing Your Audience before You Speak
    • 5.5 Adapting to Your Audience as You Speak
    • 5.6 Analyzing Your Audience after You Speak
  6. Developing Your Speech
    • 6.1 Select and Narrow Your Topic
    • 6.2 Determine Your Purpose
    • 6.3 Develop Your Central Idea
    • 6.4 Generate and Preview Your Main Ideas
  7. Gathering and Using Supporting Material
    • 7.1 Sources of Supporting Material
    • 7.2 Research Strategies
    • 7.3 Types of Supporting Material
    • 7.4 The Best Supporting Material
  8. Organizing and Outlining Your Speech
    • 8.1 Organizing Your Main Ideas
    • 8.2 Organizing Your Supporting Material
    • 8.3 Organizing Your Presentation for the Ears of Others: Signposting
    • 8.4 Outlining Your Speech
  9. Introducing and Concluding Your Speech
    • 9.1 Purposes of Introductions
    • 9.2 Effective Introductions
    • 9.3 Purposes of Conclusions
    • 9.4 Effective Conclusions
  10. Using Words Well: Speaker Language and Style
    • 10.1 Differentiating Oral and Written Language Styles
    • 10.2 Using Words Effectively
    • 10.3 Adapting Your Language Style to Diverse Listeners
    • 10.4 Crafting Memorable Word Structures
  11. Delivering Your Speech
    • 11.1 The Power of Speech Delivery
    • 11.2 Methods of Delivery
    • 11.3 Characteristics of Effective Delivery
    • 11.4 Rehearsing Your Speech: Some Final Tips
    • 11.5 Delivering Your Speech
    • 11.6 Responding to Questions
  12. Using Presentation Aids
    • 12.1 Types of Presentation Aids
    • 12.2 Using Computer-Generated Presentation Aids
    • 12.3 Guidelines for Developing Presentation Aids
    • 12.4 Guidelines for Using Presentation Aids
  13. Speaking to Inform
    • 13.1 Informative Speech Topics
    • 13.2 Strategies to Enhance Audience Understanding
    • 13.3 Strategies to Maintain Audience Interest
    • 13.4 Strategies to Enhance Audience Recall
    • 13.5 Developing an Audience-Centered Informative Speech
  14. Understanding Principles of Persuasive Speaking
    • 14.1 The Goals of Persuasion
    • 14.2 How Persuasion Works
    • 14.3 How to Motivate Listeners
    • 14.4 How to Develop Your Audience-Centered Persuasive Speech
  15. Using Persuasive Strategies
    • 15.1 Enhancing Your Credibility
    • 15.2 Using Reasoning and Evidence
    • 15.3 Using Emotional Appeals
    • 15.4 Strategies for Adapting Ideas to People and People to Ideas
    • 15.5 Strategies for Organizing Persuasive Messages
  16. Speaking for Special Occasions and Purposes
    • 16.1 Public Speaking in the Workplace
    • 16.2 Ceremonial Speaking
    • 16.3 After-Dinner Speaking: Using Humor Effectively

APPENDICES

  1. Speaking in Small Groups
    1. Solving Problems in Groups and Teams
    2. Leading Small Groups
  2. Mediated Public Speaking
    1. Mediated Communication: An Introduction
    2. Types of Online Presentations
    3. Audience
    4. Preparing for Your Online Presentation
    5. Rehearsing Your Online Presentation
    6. Delivering or Recording Your Online Presentation
    7. Online Etiquette: Digital Citizenship
  3. Speeches for Analysis and Discussion
    1. I Have a Dream: Martin Luther King Jr.
    2. Inaugural Address: John F. Kennedy
    3. Address to the Nation: George W. Bush
    4. Audio and Video Manipulation: Suchinder Kalyan

Your questions answered

Introducing Pearson+. Reimagined learning, designed for you. Choose from one eTextbook or over 1,500 eTextbooks and study tools, all in one place, for one low monthly subscription. A new way to buy books that fits your budget. Make the most of your study time with offline access, enhanced search, notes and flashcards — to get organized, get the work done quicker and get results. Plus, with the app, put textbooks in your pocket and learn wherever. It's time to upgrade the textbook and simplify learning, so you can have time to live too.

Pearson eTextbook is an easy-to-use digital textbook available from Pearson+. Make it your own by adding notes and highlights. Download the Pearson+ mobile app to learn on the go, even offline. Listen on the go with our new audiobook feature, available for most titles.

When you choose a plan, you're signing up for a 4-month 'term'. You can opt to make a one-time payment for the initial 4-month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4-month term has ended. You can turn on auto-renew in My account at any time to continue your subscription before your 4-month term has ended.

When you purchase a Pearson+ subscription, it will last 4 months. Before your initial 4-month term ends, you can extend your subscription by turning auto-renew on in My account.

If you turn auto-renew on, we’ll automatically renew your subscription and charge you every month until you turn off auto-renew. If you made a one-time payment for your initial 4-month term, you’ll now pay monthly.

To avoid the next payment charge, make sure you turn auto renewal off 1 day before the auto renewal date. You can subscribe again after auto-renew has been turned off by purchasing another Pearson+ subscription. We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details before your first monthly payment.

With a Multi Pearson+ subscription plan, you can download up to 10 titles on the Pearson+ app from My list on each of your authorized devices every month.

When you're using your Multi Pearson+ subscription plan in a browser, you can select and read from as many titles as you like.