Secure Checkout

Managerial Economics, 7th edition

  • Paul G. Keat, 
  • Philip K. Young, 
  • Steve Erfle

Your access includes:

  • Search, highlight, notes, and more
  • Easily create flashcards
  • Use the app for access anywhere
  • 14-day refund guarantee

$10.99per month

Minimum 4-month term, pay monthly or pay $43.96 upfront

Looking for your MyLab or Mastering eTextbook? Find it hereOpens in an new tab

Learn more, spend less

  • Study simpler and faster

    Use flashcards and other study tools in your eTextbook

  • Listen on the go

    Learn how you like with full eTextbook audio

  • Find it fast

    Quickly navigate your eTextbook with search

  • Stay organized

    Access all your eTextbooks in one place

  • Easily continue access

    Keep learning with auto-renew

Overview

For upper-level undergraduate and first-year MBA courses in managerial and applied economics.

This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory.

The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text.

To strengthen students' ability to use Excel—a critical skill in today's job market—new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.

Published by Pearson (July 14th 2021) - Copyright © 2014

ISBN-13: 9780137521210

Subject: Economics

Category: Managerial Economics

Overview

Table of Contents

  • 1. Introduction
  • 2. The firm and Its Goals
  • 3A. Supply and Demand
    • Appendix 3. The Mathematics of Supply and Demand
  • 4. Demand Elasticity
    • Appendix 4. Applications of Supply and Demand
  • 5. Demand Estimation and Forecasting
  • 6. The Theory and Estimation of Production
    • Appendix 6A. The Production of Services
    • Appendix 6B. The Multiple-Input Case
    • Appendix 6C. Expressing the Production Function with the Use of Calculus
  • 7. The Theory and Estimation of Cost
    • Appendix 7A. A Mathematical Restatement of the Short-Run Cost Function
    • Appendix 7B. The Estimation of Cost
  • 8. Pricing and Output Decisions: Perfect Competition and Monopoly
    • Appendix 8A. The Use of Calculus in Pricing and Output Decisions
    • Appendix 8B. Break-Even Analysis (Volume-Cost-Profit)
  • 9. Pricing and Output Decision: Monopolistic Competition and Oligopoly
  • 10. Special Pricing Practices
  • 11. Game Theory and Asymmetric Information
  • 12. Capital Budgeting and Risk
    • Appendix 12A. The Value of A Corporation
  • 13. The Multinational Corporation and Globalization
  • 14. Government and Industry: Challenges and Opportunities for Today's Manager
  • 15. Managerial Economics in Action
    • Part 1. Beverage Industry Survey
    • Part 2. The Business Planning Process
    • Appendix 15A. Beverage Industry Executives

Appendix A. Statistical and Financial Tables

Online appendices

Review of mathematical concepts used in managerial economics

Linear programming

Calculations for the time value of money

Solutions to odd-numbered problems

Your questions answered

Pearson+ is your one-stop shop, with eTextbooks and study videos designed to help students get better grades in college.

A Pearson eTextbook is an easy‑to‑use digital version of the book. You'll get upgraded study tools, including enhanced search, highlights and notes, flashcards and audio. Plus learn on the go with the Pearson+ app.

Your eTextbook subscription gives you access for 4 months. You can make a one‑time payment for the initial 4‑month term or pay monthly. If you opt for monthly payments, we will charge your payment method each month until your 4‑month term ends. You can turn on auto‑renew in My account at any time to continue your subscription before your 4‑month term ends.

When you purchase an eTextbook subscription, it will last 4 months. You can renew your subscription by selecting Extend subscription on the Manage subscription page in My account before your initial term ends.

If you extend your subscription, we'll automatically charge you every month. If you made a one‑time payment for your initial 4‑month term, you'll now pay monthly. To make sure your learning is uninterrupted, please check your card details.

To avoid the next payment charge, select Cancel subscription on the Manage subscription page in My account before the renewal date. You can subscribe again in the future by purchasing another eTextbook subscription.

Channels is a video platform with thousands of explanations, solutions and practice problems to help you do homework and prep for exams. Videos are personalized to your course, and tutors walk you through solutions. Plus, interactive AI‑powered summaries and a social community help you better understand lessons from class.

Channels is an additional tool to help you with your studies. This means you can use Channels even if your course uses a non‑Pearson textbook.

When you choose a Channels subscription, you're signing up for a 1‑month, 3‑month or 12‑month term and you make an upfront payment for your subscription. By default, these subscriptions auto‑renew at the frequency you select during checkout.

When you purchase a Channels subscription it will last 1 month, 3 months or 12 months, depending on the plan you chose. Your subscription will automatically renew at the end of your term unless you cancel it.

We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details.