Managerial Economics, 7th edition

  • Paul G. Keat, 
  • Philip K. Young, 
  • Steve Erfle

Choose the option that's right for you


$9.99 / mo

4-month minimum term for $39.96

  • Access this eText title
  • Up to 2 devices
  • Discounted tutor access


$14.99 / mo

4-month minimum term for $59.96

  • Access over 1,500 titles
  • Up to 2 devices
  • Discounted tutor access

Learn more, spend less

  • Learn anytime, anywhere

    Get the app to access your eText whenever you need it

  • Make it your own

    Your notes. Your highlights. Your eText

  • Find it fast

    Quickly navigate your eText with search

  • Stay organized

    Access all your eTexts in one place

  • Easily continue access

    Keep learning with auto-renew


Managerial Economics provides a linear progression, while proving the consistency and relevance of microeconomic theory. The text helps you develop your skill and the use of Microsoft Excel® using Excel Apps that let you to turn static figures and tables in the text into dynamic illustrations.

Published by Pearson (July 14th 2021) - Copyright © 2014

ISBN-13: 9780137521210

Subject: Economics

Category: Topics in Microeconomics

Table of contents

1. Introduction
2. The firm and Its Goals
3A. Supply and Demand
Appendix 3. The Mathematics of Supply and Demand
4. Demand Elasticity
Appendix 4. Applications of Supply and Demand
5. Demand Estimation and Forecasting
6. The Theory and Estimation of Production
Appendix 6A. The Production of Services
Appendix 6B. The Multiple-Input Case
Appendix 6C. Expressing the Production Function with the Use of Calculus
7. The Theory and Estimation of Cost
Appendix 7A. A Mathematical Restatement of the Short-Run Cost Function
Appendix 7B. The Estimation of Cost
8. Pricing and Output Decisions: Perfect Competition and Monopoly
Appendix 8A. The Use of Calculus in Pricing and Output Decisions
Appendix 8B. Break-Even Analysis (Volume-Cost-Profit)
9. Pricing and Output Decision: Monopolistic Competition and Oligopoly
10. Special Pricing Practices
11. Game Theory and Asymmetric Information
12. Capital Budgeting and Risk
Appendix 12A. The Value of A Corporation
13. The Multinational Corporation and Globalization
14. Government and Industry: Challenges and Opportunities for Today's Manager
15. Managerial Economics in Action
Part 1. Beverage Industry Survey
Part 2. The Business Planning Process
Appendix 15A. Beverage Industry Executives
Appendix A. Statistical and Financial Tables
Online appendices
Review of mathematical concepts used in managerial economics
Linear programming
Calculations for the time value of money
Solutions to odd-numbered problems

Your questions answered

Introducing Pearson+. Reimagined learning, designed for you. Choose from one eText or over 1,500 eTexts and study tools, all in one place, for one low monthly subscription. A new way to buy books that fits your budget. Make the most of your study time with offline access, enhanced search, notes and flashcards — to get organized, get the work done quicker and get results. Plus, with the app, put textbooks in your pocket and learn wherever. It's time to upgrade the textbook and simplify learning, so you can have time to live too.

Pearson eText is an easy-to-use digital textbook available from Pearson+. Make it your own by adding notes and highlights. Download the Pearson+ mobile app to learn on the go, even offline. Listen on the go with our new audiobook feature, available for most titles.

When you choose a plan, you're signing up for a 4-month 'term'. We will charge your payment method each month until your 4-month term has ended. You can turn on auto-renew in My account at any time to continue your subscription before your 4-month term has ended.

When you purchase a Pearson+ subscription, it will last 4 months. Before your initial 4-month term ends, you can extend your subscription by turning auto-renew on in My account. If you turn auto-renew on, we’ll automatically renew your subscription and charge you every month until you turn off auto-renew.

To avoid the next payment charge, make sure you turn auto renewal off 1 day before the auto renewal date. You can subscribe again after auto-renew has been turned off by purchasing another Pearson+ subscription. We use your credit card to renew your subscription automatically. To make sure your learning is uninterrupted, please check your card details before your first monthly payment.

With a Multi Pearson+ subscription plan, you can download up to 5 titles on the Pearson+ app from My list on each of your authorized devices every month.

When you're using your Multi Pearson+ subscription plan in a browser, you can select and read from as many titles as you like.