Essentials of Strategic Management, 5th edition
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Essentials of Strategic Management gets straight to the heart of important strategic management concepts. This brief text uses cases, simulations, and concise explanations to introduce you to the most important concepts and techniques every manager should know.
Published by Pearson (July 14th 2021) - Copyright © 2011
Category: Strategic Management
Table of contents
Part 1: Introduction to Strategic Management
Chapter 1: Basic Concepts of Strategic Management
Chapter 2: Corporate Governance, Ethics, and Social Responsibility
Part 2: Scanning the Environment
Chapter 3: Environmental Scanning and Industry Analysis
Chapter 4: Internal Scanning: Organizational Analysis
Part 3: Strategy Formulation
Chapter 5: Strategy Formulation: Situation Analysis and Business Strategy
Chapter 6: Strategy Formulation: Corporate Strategy
Chapter 7: Strategy Formulation: Functional Strategy and Strategic Choice
Part 4: Strategy Implementation and Control
Chapter 8: Strategy Implementation: Organizing for Action
Chapter 9: Strategy Implementation: Staffing and Leading
Chapter 10: Evaluation and Control
Part 5: Introduction to Case Analysis
Chapter 11: Suggestions for Case Analysis
Appendix A: Suggested Techniques for Case Analysis and Presentation
Appendix B: Resources for Case Research
Appendix C: Strategic Audit of a Corporation
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