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In this course you will learn how to understand marketing analytics beyond advertising. You will learn how to reason about numbers and what questions you should ask analytics experts. 

Digital Marketing Analytics

https://static.studychannel.pearsonprd.tech/courses/digital-marketing/thumbnails/digital-marketing

Introduction

1: Introduction to Digital Marketing Analytics

2: How Marketing Analytics Are Used

3: Foundational Marketing Metrics

4: Audience Metrics

5: Money Metrics

6: Working with Marketing Analytics

7: What's Next?

Summary

This study guide covers digital marketing analytics, CRM, data-driven strategies, customer lifecycle, AI, Big Data, and social media engagement.

Digital Marketing Analytics Study Guide: Data-Driven CRM

Data-Driven Relationship Marketing Using Digital Platforms: Study Notes

6.1 What process do we follow to make progress?

Data-Driven Relationship Marketing Using Digital Platforms: Study Notes

Study Guide - Learn with Videos

6.1 What process do we follow to make progress?