Question 1

Which of the following best describes a 'pure' e-commerce (EC) transaction?

Accepted Answer

A customer buys and downloads an e-book from Amazon.com, with ordering, processing, and delivery all digital.

Question 2

Which type of organization is referred to as 'brick-and-mortar' in the context of e-commerce?

Accepted Answer

A company that conducts business only through physical locations and does not engage in e-commerce.

Question 3

What is the primary difference between a private and a public e-marketplace?

Accepted Answer

Private e-marketplaces are owned and operated by a single company, while public e-marketplaces are open platforms for multiple sellers and buyers.

Question 4

Which of the following is an example of a Business-to-Business (B2B) e-commerce transaction?

Accepted Answer

Dell purchasing computer parts electronically from its suppliers.

Question 5

Which benefit of e-commerce is most directly related to the concept of 'global reach'?

Accepted Answer

Ability to reach customers and suppliers worldwide, breaking down geographical barriers.

Question 6

A consumer uses Priceline.com to bid on a hotel room. This is an example of which e-commerce model?

Accepted Answer

Consumer-to-Business (C2B)

Question 7

Which of the following is NOT a direct benefit of e-commerce to consumers?

Accepted Answer

Lower cost of distributing products.

Question 8

Which technological advancement in the early 1970s enabled the first large-scale e-commerce applications?

Accepted Answer

Electronic Funds Transfer (EFT)

Question 9

What is the main function of a payment gateway in e-commerce infrastructure?

Accepted Answer

To provide secure and convenient checkout by authorizing the transfer of funds between buyers and sellers.

Question 10

Which security measure in e-commerce involves encoding data during transmission to make it unreadable to unauthorized individuals?

Accepted Answer

Encryption

Question 11

A company integrates its physical stores with its online platform, allowing customers to shop seamlessly across both. This strategy is best described as:

Accepted Answer

Click-and-mortar (click-and-brick)

Question 12

Which of the following equations best represents the concept of total cost reduction in e-commerce due to digital product delivery?

Accepted Answer

$$TC = C_{physical} - C_{digital}$$

Question 13

Which of the following is a key driver of e-commerce growth according to the study materials?

Accepted Answer

Technological breakthroughs and globalization

Question 14

Which authentication method is considered most secure for e-commerce platforms?

Accepted Answer

Multi-factor authentication (MFA), combining something you know, have, and are

Question 15

A CDN (Content Delivery Network) improves e-commerce website performance primarily by:

Accepted Answer

Caching content closer to the user's location, reducing latency and load times.

Question 16

Which of the following scenarios best illustrates a Consumer-to-Consumer (C2C) e-commerce transaction?

Accepted Answer

A person sells a used bicycle to another individual via eBay.

Question 17

Which equation best represents the relationship between e-commerce activity and digitization?

Accepted Answer

$$EC_{total} = EC_{pure} + EC_{partial}$$

Question 18

Which of the following is a limitation of e-auctions compared to traditional auctions?

Accepted Answer

Potential for fraud and lack of physical inspection of goods.

Question 19

Which compliance regulation ensures that businesses handle and store customer data responsibly in e-commerce?

Accepted Answer

General Data Protection Regulation (GDPR)

Question 20

Which of the following is a real-world example of a company using data analytics to enhance customer experience in e-commerce?

Accepted Answer

Netflix recommending personalized content based on viewer preferences.

E-Commerce: Concepts, Types, and Impact on Business

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