A company spends a significant amount on advertising its new line of organic skincare products. How might this expenditure influence consumer perception?

• A. Consumers may perceive the products as overpriced and avoid them.
• B. Consumers may perceive the products as high-quality and worth trying.
• C. Consumers may assume the products are low-quality due to high advertising costs.
• D. Consumers may ignore the advertising and rely solely on word-of-mouth.

Answer: (B)