How does the marginal revenue being less than price affect a firm's decision to produce more units?

• A. The firm will produce more units as long as marginal cost is greater than marginal revenue.
• B. The firm will produce more units as long as total cost is less than total revenue.
• C. The firm will produce more units as long as marginal cost is less than marginal revenue.
• D. The firm will produce more units as long as average cost is less than price.

Answer: (C)