Question 1

Which of the following best describes the difference between sensation and perception?

Accepted Answer

Sensation is the detection of physical energy by sensory organs, while perception is the interpretation of sensory data.

Question 2

A person with prosopagnosia is most likely to experience which of the following?

Accepted Answer

Difficulty recognizing faces despite having intact vision.

Question 3

Transduction in sensory systems refers to:

Accepted Answer

The conversion of one form of energy into another, such as physical energy into neural impulses.

Question 4

Which process is most involved when you fail to notice a change in your environment, such as a new painting on the wall?

Accepted Answer

Change blindness

Question 5

According to Weber’s Law, the just noticeable difference (JND) between two stimuli is:

Accepted Answer

An amount relative to the intensity of the first stimulus.

Question 6

Which scenario best illustrates sensory adaptation?

Accepted Answer

You stop noticing the smell of your perfume after wearing it for a few hours.

Question 7

A marketer wants to change the packaging of a product without losing current customers. According to the concept of JND, what should they do?

Accepted Answer

Make changes that are below the just noticeable difference so customers do not notice.

Question 8

Which of the following is an example of bottom-up processing?

Accepted Answer

Interpreting a new sound by analyzing its basic features before understanding its meaning.

Question 9

The absolute threshold is best defined as:

Accepted Answer

The minimum intensity of a stimulus that a person can detect half the time.

Question 10

Which of the following best describes the cocktail party effect?

Accepted Answer

The ability to focus attention on a single conversation in a noisy room.

Question 11

A person is able to detect a candle flame 48 km away on a dark night. This scenario illustrates which concept?

Accepted Answer

Absolute threshold

Question 12

Which of the following is NOT a characteristic of prosopagnosia?

Accepted Answer

Loss of hearing

Question 13

Which of the following best illustrates top-down processing?

Accepted Answer

Using prior knowledge to interpret a blurry image.

Question 14

If a person is exposed to a stimulus that is below their absolute threshold, what type of perception is occurring?

Accepted Answer

Subliminal perception

Question 15

Which of the following equations represents Weber’s Law for just noticeable difference (JND)?

Accepted Answer

$ \Delta I = kI $

Question 16

A person is able to focus on a specific conversation in a crowded room but fails to notice someone entering the room. This is an example of:

Accepted Answer

Selective attention

Question 17

Which of the following is a practical application of the concept of JND in marketing?

Accepted Answer

Making product changes that are just above the JND so consumers notice improvements.

Question 18

Which of the following best explains why you might not notice the ticking of a clock after being in a room for a while?

Accepted Answer

Sensory adaptation

Question 19

Which of the following is true about subliminal perception?

Accepted Answer

It refers to the perception of stimuli presented below the absolute threshold.

Question 20

Which concept explains why a person may fail to notice a gorilla walking through a basketball game when focused on counting passes?

Accepted Answer

Inattentional blindness

Sensation & Perception: Foundations and Applications

Study Guide - Practice Questions