THINK Marketing, 3rd edition

Published by Pearson Canada (July 7, 2020) © 2020

  • Keith Tuckwell St. Lawrence College
  • Marina Jaffey Camosun College

12-month access eTextbook

ISBN-13: 9780136528852
THINK Marketing
Published 2020

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12-month access

ISBN-13: 9780134834283
MyLab Marketing with Pearson eText for THINK Marketing
Published 2018

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  • Pearson+ eTextbook with study tools
  • Instant access once purchased
  • Register with a Course ID, a link from your instructor or an LMS link (Blackboard™, Canvas™, Moodle or D2L®)

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Think Marketing makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The third edition's design enhances student understanding, and when combined with our online homework and personalized study tool, Think Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.

Update. This title will retire on June 1, 2025.

  1. Contemporary Marketing
  2. Marketing Environment
  3. Strategic Marketing Planning
  4. Marketing Intelligence
  5. Consumer Buying Behaviour
  6. Business-to-Business Marketing and Organizational Buying Behaviour
  7. Segmentation and Targeting
  8. Product Strategy
  9. Product Management
  10. Services and NFP Marketing
  11. Price Strategy and Management
  12. Distribution and Supply Chain Management
  13. Retailing
  14. IMC: Media Advertising, Social and Mobile
  15. IMC: Sales Promotion, Public Relations, Experiential Marketing and Personal Selling
  16. Global Marketing

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