<h3>For Principles of Marketing courses.</h3><p><strong>Think Marketing</strong> makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The third edition's design enhances student understanding, and when combined with our online homework and personalized study tool, Think Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.</p><p><b>Update. This title will retire on June 1, 2025. For alternative solutions for your course, please speak to your sales representative.</b></p>

<ol><li>Contemporary Marketing</li><li>Marketing Environment</li><li>Strategic Marketing Planning</li><li>Marketing Intelligence</li><li>Consumer Buying Behaviour</li><li>Business-to-Business Marketing and Organizational Buying Behaviour</li><li>Segmentation and Targeting</li><li>Product Strategy</li><li>Product Management</li><li>Services and NFP Marketing</li><li>Price Strategy and Management</li><li>Distribution and Supply Chain Management</li><li>Retailing</li><li>IMC: Media Advertising, Social and Mobile</li><li>IMC: Sales Promotion, Public Relations, Experiential Marketing and Personal Selling</li><li>Global Marketing</li></ol>

<p><b>Think Marketing</b> makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The third edition's design enhances student understanding, and when combined with our online homework and personalized study tool, Think Marketing ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.</p><p><b>Update. This title will retire on June 1, 2025.</b></p>

<p style="margin:0px;">1 Contemporary Marketing</p> <p style="margin:0px;">2 Marketing Environment</p> <p style="margin:0px;">3 Strategic Marketing Planning</p> <p style="margin:0px;">4 Marketing Intelligence</p> <p style="margin:0px;">5 Consumer Buying Behaviour</p> <p style="margin:0px;">6 Business-to-Business Marketing and Organizational Buying Behaviour</p> <p style="margin:0px;">7 Segmentation and Targeting</p> <p style="margin:0px;">8 Product Strategy</p> <p style="margin:0px;">9 Product Management</p> <p style="margin:0px;">10 Services and NFP Marketing</p> <p style="margin:0px;">11 Price Strategy and Management</p> <p style="margin:0px;">12 Distribution and Supply Chain Management</p> <p style="margin:0px;">13 Retailing</p> <p style="margin:0px;">14 IMC: Media Advertising, Social and Mobile</p> <p style="margin:0px;">15 IMC: Sales Promotion, Public Relations, Experiential Marketing and Personal Selling</p> <p style="margin:0px;">16 Global Marketing</p>   

 <p style="margin:0px;"><b>Note:</b>&nbsp;<b>You are purchasing a standalone product; MyLab Marketing&nbsp;does not come packaged with this content.</b> Students, if interested in purchasing this title with MyLab&nbsp;Marketing, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.</p> <p style="margin:0px;">&nbsp;</p> <p style="margin:0px;">The third edition of&nbsp;<i>THINK Marketing</i>&nbsp;makes learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The third edition&rsquo;s design enhances student understanding. And when combined with our online homework and personalized study tool,&nbsp;<i>THINK Marketing</i>&nbsp;ensures that you will come to class well prepared and leave class with a richer understanding of basic marketing concepts, strategies, and practices.</p> <p style="margin:0px;">&nbsp;</p> <p style="margin:0px;">If you would like to purchase both the ebook and MyLab&nbsp;Marketing, search for:</p> <p style="margin:0px;">&nbsp;</p> <p style="margin:0px;">0134834348 / 9780134834344 MyMarketingLab with Pearson eText -- Standalone Access Card -- for THINK Marketing</p>   

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Keith Tuckwell

Marina Jaffey

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