Marketing, 3rd edition
Published by Pearson (July 8, 2019) © 2019
  • Michael R. Solomon
  • Greg W. Marshall
  • Elnora W. Stuart
  • Bradley Barnes
  • Vincent-Wayne Mitchell
  • Wendy Tabrizi

Table of contents

1. Marketing, planning and strategy

2. Global, ethical and sustainable marketing

3. Marketing research

4. Consumer behavior

5. B2B Marketing and sales

6. Segmentation, targeting and positioning

7. Creating the product

8. Managing the product

9. Services marketing

10. Pricing the product

11. Integrated marketing communications

12. Retail and distribution

Loading...Loading...Loading...