Exploring Strategy (Text and Cases), 12th edition

Published by Pearson Higher Education (December 4, 2019) © 2020

  • Richard Whittington Said Business School, University of Oxford
  • Patrick Regnér Stockholm School of Economics
  • Duncan Angwin University College London & University of Nottingham
  • Gerry Johnson Lancaster University School of Management
  • Kevan Scholes Sheffield Hallam University



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  • Multimedia and practice embedded throughout quality author content help students explore and apply concepts
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Encourage your students' learning of the fundamental principles in business strategy for future managers.

Exploring Strategy, 12th Edition, by Whittington, Angwin, Regner, Johnson and Scholes has long been the essential introduction to strategy for the managers of today and tomorrow and has sold over one million copies worldwide.

From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they prosper, grow, innovate, and  change.

Text and Cases also provides a wealth of extra case studies written by experts in the subject to aid and enrich your understanding. Examples are taken from events and organisations as diverse as Adnams, Siemens, Air Asia, Apple, Handelsbanken, Glastonbury and the Indian Premier League.

This edition includes a Companion Website.

New and updated features of this title

The 12th Edition of Exploring Strategy has been comprehensively updated to help you:

  • Understand clearly the key concepts and tools of strategic management
  • Explore hot topics, including business models, corporate governance, innovation and entrepreneurship
  • Learn from case studies on world-famous organisations such as ITV, IKEA, Uber, Airbnb, Alibaba, and the Chinese movie business.
  • Chapter 1: Introducing Strategy
  • Chapter 2: Macro Environmental Analysis
  • Chapter 3: Industry and Sector Analysis
  • Chapter 4: Resources and Capabilities Analysis
  • Chapter 5: Stakeholders and Governance
  • Chapter 6: History and Culture
  • Chapter 7: Business Strategy and models
  • Chapter 8: Corporate Strategy
  • Chapter 9: International Strategy
  • Chapter 10: Entrepreneurship and Innovation
  • Chapter 11: Mergers, Acquisitions and Alliances
  • Chapter 12: Evaluating Strategies
  • Chapter 13: Strategy Development Processes
  • Chapter 14: Organising and Strategy
  • Chapter 15: Leadership and Strategic Change
  • Chapter 16: The Practice of Strategy

Richard Whittington is Professor of Strategic Management at the Said Business School, University of Oxford.

Duncan Angwin is Dean of Nottingham University Business School.

Patrick Regner is Professor of Strategic Management at Stockholm School of Economics.

Gerry Johnson is Emeritus Professor of Strategic Management at Lancaster University School of Management.

Kevan Scholes is Emeritus Professor of Strategic Management and formerly Director of the Sheffield Business School.

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