Economics for Business, 8th edition

Engage your students in the methods and techniques for successful decisions in the business environment with this market-leading text.

Economics for Business, 8^th edition is an industry-leading text aiming to help your students get a deeper understanding of the concepts and factors that affect decisions in the business environment.

Its clear writing style, combined with a plethora of useful up-to-date features and real-life case studies, make this edition an essential guide that will encourage your students to develop the necessary skills for a career in the field.

Engage your students further with the content via the Revel^® edition for this text, the new interactive, fully digital experience.

Hallmark Features of This Title

• Accessible writing style and short chapters enable coverage in a single lecture, supporting your students' understanding of the subject.
• A range of engaging, exclusive topics that do not appear in conventional economic books gives an overview of the current business world.
• Definition panels highlight key technical terms throughout the text, helping your students with exam revision.
• The summary at the end of each chapter includes numbered points and review questions - ideal for seminars and group discussions.
• The 'Pause for Thought' panels encourage further reflection and the development of critical thinking skills.
• A comprehensive glossary and index include all the technical terms and definitions, allowing your students to look them up when necessary.

New and updated features of this title

• Considerable revisions on many sections reflect contemporary issues, updates and policy interventions.
• Extensive use of business examples and case studies cover a range of topical issues reflecting the changes in the field, such as the rise of online businesses, the video gaming market, and the effects of Brexit.
• Updated and revised specialist business sections and chapters, besides the principle ones found in standard economics texts, on topics such as the business environment, advertising and marketing products, multinational corporations, environmental and transport policy, Monetary Union, and the future of the Eurozone.
• Updated tables and charts, and additional case studies ideal for seminars and group discussion in class.
• Updated question boxes, enhanced with activity challenges that support your students' development in research skills, data analysis, and discussion of economic principles and ideas.
• Reinforced coverage of economic topics in accordance with recent developments in the field, such as the impact of money and banking on the economy, policy sections and the effect of Brexit, as well as extended analysis on globalisation and financialisation.
• Revised economic nalysis and debate in various sections of the book, strengthened according to the developments in economic thinking.