<P>About the author</P><P>Introduction</P><P>&nbsp;</P><P>PART ONE: THE PRINCIPLES OF SELLING</P><P>1. Preparing to succeed</P><P>2. Persuasive conversations</P><P>3. The principles and&nbsp;mindset of success&nbsp;</P><P>4. The sins of selling: how to fail</P><P>&nbsp;</P><P>PART TWO: THE PRACTICE OF SELLING</P><P>&nbsp;5. Key account management</P><P>&nbsp;6. Relationship management</P><P>&nbsp;7. Bids and tenders</P><P>&nbsp;8. Dealing with the tough stuff</P><P>&nbsp;</P><P>Conclusion: the sales journey</P><P>Index </P>

<P><EM>W</EM>e all have to sell &#150; every day we sell ideas, agendas, priorities. Our ability to do this is crucial to our success in and out of work.<B></B></P><P><I>How to Sell</I> is the definitive book on selling. High on practice, low on theory, it demystifies the sales process. Keeping things simple, it distils selling into four core parts:</P><UL><LI>You &#150; your image, your approach.</LI><LI>The conversation &#150; the art of persuasion.</LI><LI>The relationship &#150; how to nurture professional relationships.</LI><LI>Your network &#150; how to grow from one relationship to the next.</LI></UL><P><I>How to Sell</I> will teach readers the art of persuasion, relationship management, networking and personal impact &#150; skills nobody can do without. <EM></EM></P>

Jo Owen

This product is a bound, printed text book.

Print

How to Sell

Paperback

How To Sell: Sell Anything To Anyone, 1st edition

Print

Pearson eTextbook: What’s on the inside just might surprise you